Thirty-Four Percent of Content Apps Downloaded in Last 30 Days Were Paid

As publishers spend more time and money on developing apps to deliver their digital content, audience demographics detailing app interaction are beginning to show how these efforts are panning out. According to a recent study from Gfk MRI, app users who install fewer apps are more likely to utilize the downloads, as 95 percent of users that install 1-9 apps report regular usage of apps. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
News tagged with: #developing apps #app users #digital content #recent study #gfk mri

Other news stories related to: "Thirty-Four Percent of Content Apps Downloaded in Last 30 Days Were Paid"

Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |

IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |

Americans drive "vibrant" first day of LBF

Written By: Bookseller Staff Publication Date: Tue, 12/04/2011 - 09:10 Optimism from across the Atlantic was evident during the opening day of the fair, as UK publishers fret over the effect of digital on physical sales. Agent Luigi Bonomi said the more advanced ebook market in the US was... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical sales #opening day

London Book Fair 2011: What's Cooking In Content Services?

E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quick survey #mobile apps #content services

Downloading Free Books to Your IPad

Reading reader Greg Jacobs is interested in putting books other than those available from the iBookstore on his iPad. He writes: Continue reading at PC World

[ PC World | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #putting books

LBF Day 1: rights round-up

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 16:10 A flurry of rights deals have been announced at this year's London Book Fair, with a Condoleeza Rice memoir and four Paullina Simons novels in the works. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights deals #rights round-

Barnes & Noble Moves Forward With Plans To Allow Android Apps on Nook [Mobilized]

The bookseller is proceeding with plans to open its own Android app store for the Nook Color, announcing new tools for developers and promising they will get a 70 percent cut of revenue. The first apps and store are due out with a major update to the Nook software due out this spring. Continue reading at AllThingsD

[ AllThingsD | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook color #android apps

The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #publishing world

Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this |

The New York Times Offers 50 Percent Discount to Subscribers

In an attempt to get readers behind their newly formed paywall, The New York Times has launched a deep discount offer to subscribers, which will run for a 26 week period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this |

Custom Content Industry Experiences $12.5 Billion High in 2010

The Custom Content Council and ContentWise 11th annual content industry study, “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011,” reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

The Daily Will Release Subscriber Numbers Some Day That's Not Today [MediaMemo]

News Corp.'s Daily tablet newspaper had a high-profile launch in February, but didn't start charging customers until two weeks ago. So how's it selling? "We're happy with where we are," publisher Greg Clayman told the Ad Age Digital conference today. What about that study showing a marked... Continue reading at AllThingsD

[ AllThingsD | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad app #study showing

Bonnier Spins Off Mag+ App Platform

On Monday, Bonnier officially launched a spin-off company called Moving Media+ which will be offering the Mag+ app creation tool to any publisher that wants to use it—as a free download. The app reader and continued services, however, come at a cost. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free download

Gardners Hive will look to apps post launch

Written By: Lisa Campbell Publication Date: Wed, 06/04/2011 - 09:13 Gardners will look to create a mobile phone app for Hive after its official launch. The book wholesaler has been working with e-consultancy firm Tangent One to build the Hive website, which will sell books directly to... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give indies #local bookshop #online shoppers #book wholesaler #official launch

Sales soar in Mother's Day week

Written By: Philip Stone Publication Date: Tue, 05/04/2011 - 15:57 Substantial pre-orders and a plethora of half-price offers have lead Jean M Auel's sixth and final Earth's Children installment, The Land of Painted Caves (Hodder), to be the bestselling book in the UK last week, scoring 39,513... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling book #opening week #uk booksellers #sales soar

Content Aggregator Zite Comes Under Fire From Publishers

Zite, the app that gathers content according to a user’s interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dow jones #getty images #major publishers

Bonnier Looks Inside the Minds of App Consumers

As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing

S&S and Templar among Bologna day one dealmakers

Written By: Caroline Horn and Benedicte Page Publication Date: Mon, 28/03/2011 - 16:07 Simon and Schuster UK and Templar have announced deals on the first day of the Bologna Book Fair, as Walker Books reveals a new digital partnership. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital partnership #schuster uk #caroline horn

App debate dominates Bologna Tools of Change

Written By: Benedicte Page Publication Date: Mon, 28/03/2011 - 09:40 The financial risks of app creation and the dilemmas of handling digital co-editions were the hot topics at the Bologna Book Fair's first Tools of Change conference. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot topics #app creation #change conference

New Hearst App Blends the Marketplace with the Newsroom

There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market research #focus groups