When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget
[ Engadget | 2024-01-18 19:16:41 UTC ]
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Scholastic has announced that an illustrated edition of THE HUNGER GAMES is coming out later this year. Here are the details. Continue reading at Book Riot
[ Book Riot | 2024-01-18 16:47:28 UTC ]
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Grove Atlantic CEO and publisher Morgan Entrekin talks about the value of Frankfurter Buchmesse for young professionals. The post Morgan Entrekin on ‘That 30-Year-Old Hanging Out’ at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-18 16:07:13 UTC ]
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Katherine Min's Korean American debut novel was ignored. After she died in 2019, publishers worked to put out her second novel, 'The Fetishist.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
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Sales of religious print books remain solid through October, offsetting slow digital sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Engadget readers like yourself are probably more tech savvy than the average person. That means you may get roped into helping older family members with email woes, new phone setups, or deciphering if a message is legit or a phishing scam. In my family, I’ve become my mother’s unofficial IT... Continue reading at Engadget
[ Engadget | 2024-01-15 14:00:13 UTC ]
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Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget
[ Engadget | 2024-01-09 20:00:27 UTC ]
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Out this week are three memoirs that tell the full, unvarnished truth about breaking up with alcohol, defecting from right-wing conservatism, and living with a traumatic brain injury. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Gene Luen Yang and artist LeUyen Pham’s new YA graphic novel 'Lunar New Year Love Story' is a charming, funny, supernatural tale of teenagers navigating romance and tough family issues in the Asian American community. An eight page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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Sandra Glahn, the author of ‘Nobody’s Mother,’ brings two more titles to IVP Academic; a true story inspires a picture book headed to Behrman House; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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Bestselling author and journalist is ‘incredibly bowled over’ to receive DBEJilly Cooper has been given a damehood in the new year honours list for her services to literature and charity.The 86-year-old bestselling author and journalist who was awarded a DBE said she was “delighted, bewildered... Continue reading at The Guardian
[ The Guardian | 2023-12-29 22:30:17 UTC ]
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In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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As a precocious teen looking to improve my college application, I sat in on a business studies class. I figured taking two extra A-Levels at night school alongside those I took during the day would make me irresistible to admissions tutors. The class I watched examined if it was worth a large... Continue reading at Engadget
[ Engadget | 2023-12-18 15:30:52 UTC ]
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It’s the festive season, which means our fourth annual book cover tournament begins today! We had a tough job winnowing the hundreds of thousands of book covers published this year to the best 32 designs, so we need your help to crown a winner via an interactive poll on our Twitter and Instagram... Continue reading at Electric Literature
[ Electric Literature | 2023-12-18 12:00:00 UTC ]
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The literary world may have a complicated relationship to popularity—see every literary novelist’s love/hate (and almost always unrequited) relationship with the bestseller list—but the internet does not. Simply: it’s good to be read, and so we thank you, our readers, for consuming, commenting... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-18 09:52:49 UTC ]
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