When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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The Red Balloon, founded in 1984 in St. Paul, Minn., specializes in books for children of all ages. It has been a community gathering space for decades. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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The Ingram sales rep “represents a dizzying array of imprints” and is “a tireless partner in smoothing hitches in the supply chain,” according to one bookseller partner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Authorities in Canada say they have made arrests in the theft of a cargo container that included gold and other items worth over 20 million Canadian dollars — about $14.5 million — that were stolen from Toronto’s Pearson International airport a year ago Continue reading at ABC News
[ ABC News | 2024-04-17 01:10:08 UTC ]
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Cofounded in Calle 24, San Francisco’s Latino cultural district, in 2021, the bookstore specializes in radical literature, poetry, and Spanish-language titles, and embodies the Mission District’s storied revolutionary spirit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Isgrigg, a sales rep at Hachette whose territory comprises Maryland, Virginia, the Carolinas, and Washington, D.C., has been a nominee for the award for two years running. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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The sales rep at Macmillan, which distributes Entangled Publishing, deserves a good deal of credit for that press's prominence in the marketplace in a year of record-breaking growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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Founded in 1973, Antigone Books stands strong as a Tucson, Ariz., feminist landmark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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A year ago, police revealed that a massive amount of gold and money had been stolen from a warehouse at Toronto's Pearson airport. Despite intensive investigative efforts, no arrests have been made and the valuable cargo is still unaccounted for. Continue reading at CBC
[ CBC | 2024-04-14 08:00:00 UTC ]
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New graphic novels for middle schoolers explore the poignant joys of summer camp for queer and nonbinary kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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On April 8 and 9, Simon & Schuster hosted two star-studded centenary fetes in New York City to celebrate the 100th anniversary of its founding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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The genre has departed from classic themes, with new books dealing with war, politics and powerlessness – and sales have risen 54% year-on-yearHorror fiction is having a moment, according to data showing 2023 was a record-breaking year for book sales in the genre.Between 2022 and 2023, sales of... Continue reading at The Guardian
[ The Guardian | 2024-04-04 13:22:32 UTC ]
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An epic treehouse, a Loch Ness Monster adventure, Indigenous water protectors, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-03 14:54:12 UTC ]
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Get ready for the fun and the fantastical. Caroline Carlson recommends new children’s books by Maple Lam, Felicita Sala, Laurie Morrison and more. | Lit Hub Reading Lists The collapse of Small Press Distribution has left over 400 publishers uncertain about the future. Adam Morgan talks to small... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-03 10:30:45 UTC ]
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More than 200 members of the Women's Media Group celebrated its 50th anniversary at a March 25 gala at the New-York Historical Society. Marie Dutton Brown, Mary McAveney, We Need Diverse Books, and the Brooklyn Public Library were among the night's honorees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Paraclete lands world rights for a new series from prolific author Glenys Nellist, Eerdmans signs a new book from contemplative Catholic writer Cameron Bellm, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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A quarter century of a Gen X classic, a new children's literature museum opens, and yes everyone is trying to get you to play their crossword. Continue reading at Book Riot
[ Book Riot | 2024-04-01 20:48:47 UTC ]
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Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday
[ Digiday | 2024-03-22 04:01:00 UTC ]
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Three books out this week explore the science behind aging, paranormal phenomena, and our solar system. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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Irish author’s ‘suspenseful and linguistically astonishing’ fourth novel praised for its ‘great wit and humanity’ by judge Bernardine EvaristoThe Irish author Paul Murray has won the inaugural £30,000 Nero Gold prize for The Bee Sting, a comic family saga set in rural Ireland.Murray was... Continue reading at The Guardian
[ The Guardian | 2024-03-14 19:30:28 UTC ]
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