When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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One last chance for these once august awards to reclaim their honor and dignity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 13:00:00 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, December 3 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-29 14:00:57 UTC ]
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The bunny is having its book cover moment. If you don’t believe me, head to your closest bookstore and look for recent award winners: you’ll find Bora Chung’s Cursed Bunny, recently shortlisted for the National Book Award for Translated Literature, cozied up next to last year’s winner for... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-29 09:51:35 UTC ]
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A new feature on Apple Books gives users Spotify Wrapped–style insights into their reading habits in 2023—a year in which Jack Carr, Prince Harry, Britney Spears, and Rebecca Yarros topped the Apple Books charts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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The Doctor Who showrunner sympathises with Australian fans annoyed about its move to Disney+ but hopes the show will provide something ‘positive and optimistic’After nearly 60 years, Doctor Who is leaving Aunty and moving in with the Mouse. The much-loved British science fiction show is no... Continue reading at The Guardian
[ The Guardian | 2023-11-25 19:00:02 UTC ]
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A 73-year-old man who was first trapped in Gaza and then forced to walk from northern to southern Gaza to avoid Israeli airstrikes has reunited with his family at Toronto's Pearson International Airport. Continue reading at CBC
[ CBC | 2023-11-22 02:43:00 UTC ]
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If you use Goodreads at all, you’ve likely noticed that the platform allows you to “rate” your “reads” using “stars” (those are scare quotes). If you use Goodreads regularly, you probably know that the ratings system is, in a word, fucked. Why does literally every Colleen Hoover book have over... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-21 17:28:32 UTC ]
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Not unlike the 'Storytel Originals' effort to create new audiobook content in some markets, France's Vivlio is starting a 'Stories' platform. The post France’s Vivlio, 10 Years Old, Launches New Ebook Service appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-16 22:07:48 UTC ]
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After 28 years, a book club in Venice, Calif., has finally finished reading Finnegans Wake by James Joyce — but the club's founder Gerry Fialka would argue you're never really done reading it. Continue reading at CBC
[ CBC | 2023-11-14 22:49:00 UTC ]
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The 10-year-old Shanghai International Children's Book Fair welcomes back its partner, Bologna, for collaboration and support. The post Shanghai’s Children’s Book Fair at 10: A Fifth Year for Its Bologna Partnership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-14 22:06:29 UTC ]
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The head of Hachette Book Group, Michael Pietsch, is retiring as CEO and will be succeeded by Hachette UK CEO David Shelley Continue reading at ABC News
[ ABC News | 2023-11-14 20:46:13 UTC ]
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Barnes and Noble has announced their Book of the Year for 2023 — plus the inaugural winner of their Author of the Year award. Continue reading at Book Riot
[ Book Riot | 2023-11-13 15:03:30 UTC ]
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Netflix’s new prestige sci-fi show is delayed until March 22, 2024. 3 Body Problem was originally scheduled to debut in 2023, before being pushed back to January 2024, and now March. Just as the initial delay was accompanied by a teaser trailer, so too is this one: 3... Continue reading at Engadget
[ Engadget | 2023-11-11 00:44:30 UTC ]
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Barnes & Noble has released the finalists for their Best Books of the Year. The 12 books include a mix of genres and age categories. Continue reading at Book Riot
[ Book Riot | 2023-11-10 20:12:21 UTC ]
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Don't know too much about money or how it's used, and has been used, to further national, and personal, interests? And at what cost, literally and figuratively? Want to learn? These new are books for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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These three new romances—spanning the Scottish Highlands, Victorian England, and outer space—deliver fresh takes on the enemies-to-lovers trope that are sure to dazzle fans of sparring hearts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Don't know too much about money or how it's used? Want to learn? These new are books for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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The three-publisher program devised to elevate German open-access research publication reports that it expects a formal signing of a new accord within weeks. The post Research Publishing: Projekt DEAL, Springer Nature in New Five-Year Accord appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-08 21:43:12 UTC ]
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Among the week's headlines: the Alabama Public Library Service suggests moving on from the ALA's Library Bill of Rights; an Arkansas librarian recently fired for defending the freedom to read has no regrets (and a lawyer); lawmakers in Massachusetts consider a new library e-book bill; and Barack... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Our annual ranking of the world’s biggest book publishers was once again topped by the STM and legal giant, which toppled Pearson from its perch in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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