Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. Dior Parfums placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe, according to MediaRadar.Among magazines, Hearst's Cosmopolitan ran the most ad pages with scents or samples at 48, followed by fellow Hearst title Elle and Time Inc.'s InStyle, each with 42 pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
News tagged with:
#ad pages
#10% increase
#ralph lauren
As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key... Continue reading at AdWeek
[ AdWeek | 2011-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael kors
#tough sell
The bookstore chain landscape has undergone seismic shifts over the past 20 years and will enter the fall with approximately 1,100 fewer stores than dotted the country in 1991. Just as it is today, Barnes & Noble was the country's largest bookstore chain 20 years ago, closely trailed by... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore chains
#barnes noble
Written By: Graeme Neill Publication Date: Fri, 26/08/2011 - 14:34 Jackie Kay has won the £30,000 Scottish Book of the Year award for her autobiography Red Dust Road (Picador). The award, which is run by Creative Scotland, was presented to Kay by Dame Jenni Murray today (26th August) at an... Continue reading at The Bookseller
[ The Bookseller | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative scotland
Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital readers
#digital editions
#highly engaged
Written By: Graeme Neill Publication Date: Wed, 24/08/2011 - 14:46 Private Eye is marking its 50th anniversary by publishing a book looking back at the history of the satirical institution. Private Eye: The First 50 Years is written by Adam Macqueen, a journalist on the magazine since 1997. It... Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anniversary book
#private eye
#adam macqueen
#20th september
Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week
[ Media Week | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipc media
#weekly women
#tv titles
#tv brands
In addition to Penton Media folding 123-year old American Printer magazine, Penton's PFFC (Paper, Film & Foil Converter) is also ceasing publication with its August issue (September editorial content will be posted to the website before the digital products fold as well). Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#august issue
#ceasing publication
Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
More news stories like this |
Bonniers MotorBoating magazine, a part of the Marine Group Network that includes Yachting and SaltWater Sportsman, is folding its print issue. The July/August 2011 installment will be its last. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print issue
Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet sales
#printed page
#coming years
Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data providers
#announced partnerships
Written By: Lisa Campbell Publication Date: Thu, 18/08/2011 - 12:15 A Dartmouth bookshop opened by the son of Winnie-the-Pooh author A A Milne is closing down after 60 years. The Harbour Bookshop on Fairfax Place was opened in 1951 by Christopher Robin Milne, the inspiration for the character... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harbour bookshop
#caroline abram
BBC Worldwide, a UK-based publisher, has sold its magazine business to Exponent, a private equity firm. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine portfolio
#bbc worldwide
#uk-based publisher
#magazine business
Written By: Graeme Neill Publication Date: Thu, 11/08/2011 - 15:31 HarperCollins has had its best financial year since 2008, with ebook sales accounting for 10% of total revenue during the past four weeks, its c.e.o. has said. Victoria Barnsley was speaking as parent company NewsCorp reported... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial year
#total revenue
#victoria barnsley
#media conglomerate
January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#mixed results
#conde nast
In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study released
#e-reader platform
Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audience
In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
#publishers selling
#app store
When you deal with a lot of people, along with the brilliant stuff comes very dumb stuff as well. Inexperienced voices should be forgiven but when the big and powerful make appalling statements you have to ask yourself how they ever got their jobs.Here are some of the ones that have left me most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this |
The tablet has been the latest go-to source for trying to reach personalized content nirvana. And of course it's the magazine format that seems to make the most sense from both a metaphorical and presentation perspective. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
More news stories like this |