The Trailblazing, Candy-Colored History Of The Online Banner Ad

The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital content.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-10-27 00:00:00 UTC ]
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Grief and Celebration: On the Traumatic Histories and Beauty of Growth in Soil

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-24 09:58:59 UTC ]
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The History of FSG in Verse

The FSG Poetry Anthology, which pubbed in November, looks back at the press’s formidable poetry list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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‘Muslims of the Heartland’ Highlights the Midwest’s Diverse History

Religious studies professor Edward Curtis, who is a descendent of Syrian Midwesterners, collects portraits of Muslim life in the American Midwest starting in the 1900s, revealing how individuals were able to establish their Syrian Muslim American identity in a region often thought of as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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What It’s Like to Live Through a Rupture in History

“Free,” by Lea Ypi, is a memoir about growing up in Albania amid the fall of communism. Continue reading at The New York Times

[ The New York Times | 2022-01-18 10:00:04 UTC ]
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China Bestsellers in December: ‘The Charm of History’

Avidly read history-and-humor series continued their hold on the nonfiction book consumer base in China at the end of 2021. The post China Bestsellers in December: ‘The Charm of History’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-17 14:04:07 UTC ]
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Chasing History review: Carl Bernstein’s pre-Watergate world

Before he helped bring down Richard Nixon, the reporter grew up in a school of hard knocks. His memoir is a treasureFew reporters are synonymous with their craft. Bob Woodward of the Washington Post is one, his former partner, Carl Bernstein, another. Together, they broke open the Watergate... Continue reading at The Guardian

[ The Guardian | 2022-01-16 07:00:43 UTC ]
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Ed PR launches free series of online salons for publicity hopefuls

Books and culture PR agency ed public relations has launched a series of free online "salons" to demystify the role publicists play within the industry. Continue reading at The Bookseller

[ The Bookseller | 2022-01-08 13:28:05 UTC ]
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Norman Mailer is far from canceled. He's history

As Skyhorse announced it will pick up a posthumous essay collection Random House didn't want, it's worth considering what Mailer is. He isn't canceled. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-06 21:32:06 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Hitting the Books: Amiga and the birth of 256-color gaming

With modern consoles offering gamers graphics so photorealistic that they blur the line between CGI and reality, it's easy forget just how cartoonishly blocky they were in the 8-bit era. In his new book, Creating Q*Bert and Other Classic Arcade Games, legendary game designer and programmer... Continue reading at Engadget

[ Engadget | 2021-12-25 16:30:11 UTC ]
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Online retailer Books2Door donates 1,000 books to Afghan child refugees

Online children’s retailer Books2Door has donated more than 1,000 books to child refugees from Afghanistan who have recently arrived in Leicester.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-16 22:39:43 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Mudlark nets 'atmospheric' lie detector history by Katwala

Mudlark has snapped up a "vibrant and atmospheric" book on the history of the lie detector by WIRED journalist Amit Katwala. Continue reading at The Bookseller

[ The Bookseller | 2021-12-16 00:31:37 UTC ]
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Trailblazing Black feminist and social critic bell hooks dies at 69

She wrote more than 30 books, drawing on history, politics and her own life while examining race, class and gender in America. Continue reading at The Washington Post

[ The Washington Post | 2021-12-15 17:25:58 UTC ]
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Review: A debut novel strives to capture the paradoxes of Korean history

Juhea Kim's "Beasts of a Little Land" captures the dualities of Korean history but ties up symbols too tightly in the service of grand ambitions. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-12-14 15:00:20 UTC ]
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Mullins joins Yale's Little Histories series with art edition

Yale University Press is gearing up to publish A Little History of Art by Charlotte Mullins, an "exciting" addition to the press' Little Histories series. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 07:18:20 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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