The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital content.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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Why do authors always ask for readers to leave reviews? Do reviews really help sell their books? Bottom line: yes. Continue reading at Book Riot
[ Book Riot | 2022-03-30 10:35:00 UTC ]
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Opening these libraries up promises to re-balance the continent’s place in world history when it comes to its intellectual life. Continue reading at The Conversation
[ The Conversation | 2022-03-29 16:12:23 UTC ]
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“The Candy House” is a sequel to Jennifer Egan’s Pulitzer Prize-winning novel, “A Visit From the Good Squad.” Continue reading at The Washington Post
[ The Washington Post | 2022-03-29 11:52:21 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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‘The Paris Bookseller’ by Kerri Maher and ‘The Diamond Eye’ by Kate Quinn are among several great new works of historical fiction. Continue reading at The Washington Post
[ The Washington Post | 2022-03-02 15:27:34 UTC ]
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The New-York Historical Society award goes to Alan Taylor, whose “American Republics” emphasizes the fragility of the American experiment from the beginning. Continue reading at The New York Times
[ The New York Times | 2022-02-25 16:00:08 UTC ]
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He crafted tales of everyday life for early readers. His “Mr. Pine’s Purple House,” first published in 1965, later inspired a new publishing company — and Jeff Bezos. Continue reading at The New York Times
[ The New York Times | 2022-02-24 23:32:36 UTC ]
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News and Events Laura and Bunmi celebrate 41 books by Black authors. From Black joy to history to empowerment, the books on this list provide affirming messages for children and young adults with a special shout-out to NSK Neustadt Prize finalist Jason... Continue reading at World Literature Today
[ World Literature Today | 2022-02-24 19:13:40 UTC ]
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Andrew Pettegree, co-author of “The Library: A Fragile History,” discusses the centuries-long development of libraries as a civic necessity. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-02-24 18:26:27 UTC ]
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These middle grade AAPI and Asian historical fiction books, including Troublemaker by John Cho, transport readers into past, learning about important moments in history. Continue reading at Book Riot
[ Book Riot | 2022-02-17 11:36:00 UTC ]
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Images are the perfect lexicon for Trump to articulate a fantastical revision of his four chaotic years in office. Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 20:56:44 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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In 'Fortune: How Race Broke My Family and the World and How to Repair it All,' author and activist Lisa Sharon Harper says structural racism isn't just a political or even only an ethical problem – it's a religious one as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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Lakeside Book Company, the book printing division of LSC Communications, will acquire Phoenix Color from ALJ Regional Holdings for $134.8 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-07 05:00:00 UTC ]
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Amazon’s online sales fell 1% in the fourth quarter ended December 31, 2021, compared to record highs in the fourth quarter of 2020. Operating income for the entire company dropped 50% in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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Libraries can celebrate BHM with displays, events, and more — but it won't mean much if the library isn't a safe place for Black people. Continue reading at Book Riot
[ Book Riot | 2022-02-03 11:31:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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The UK’s largest independent bookshop chain Blackwell's is up for sale for the first time in its 143-year history. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 12:20:05 UTC ]
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The UK’s most valuable award of its kind, the Wolfson History Prize, will celebrate its 50th anniversary by boosting its prize money this year to £50,000 for the winner, with each shortlisted author taking home £5,000. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 03:03:17 UTC ]
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