The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
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Other Publishing stories related to: 'The top 5 AI marketing activations you need to know about right now'


HC Christmas Day downloads top 100,000

Over 100,000 HarperCollins UK ebooks were downloaded on Christmas Day, the publisher has... Continue reading at The Bookseller

[ The Bookseller | 2011-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day


STM revenues to 'top $30bn in 2014'

Total revenues for the scientific, technical and medical publishing market are estimated to rise... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenues


Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


Bloomsbury Institute enters reader events market

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Digitas chief Lang takes top role at Time Inc

Time Inc, the parent of IPC Media and the US publishing giant behind titles including People and Time, has appointed Digitas global chief executive Laura Lang as its new chief executive. Continue reading at Media Week

[ Media Week | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipc media #publishing giant


Academic sector outperforming market

The surge of students attending higher education institutions ahead of funding changes in 2012... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Scholastic targets younger market

Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic uk


Wimpy Kid for £5 as retailers ramp up Xmas campaigns

Sainsbury's is advertising Jeff Kinney's latest book in The Diary of a Wimpy Kid series... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid


HTML 5 Vs. App: Where Should Publishers Focus?

New York - At the MinDay Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers focus #york - #digital space


Reports: Publisher, Top Editors Out At Newsweek/Daily Beast

Ray Chelstowski--who joined Newsweek/Daily Beast as publisher in January as part of the new joint management team--is out while executive editor Edward Felsenthal and managing editor Tom Weber have both resigned, according to sources including The New York Times and Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top editors


Haynes tops Amazon's best books of 2011

Written By: Benedicte Page Publication Date: Wed, 09/11/2011 - 08:12 Amazon.co.uk has chosen Elizabeth Haynes' debut Into the Darkest Corner (Myriad Editions) as its best book of 2011, as part of a top 50 selection made "after thoughtful consideration and lengthy debate", and taking into... Continue reading at The Bookseller

[ The Bookseller | 2011-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk customers #darker side #domestic violence #huge hit #editors alike


Guinness tops charts in another weak week

Written By: Philip Stone Publication Date: Wed, 09/11/2011 - 09:53 The latest edition of fact compendium Guinness World Records was the bestselling book in another slow week for the book trade. Sales of Guinness World Records 2012 rose 26% week-on-week, to 27,360 copies sold, but overall book... Continue reading at The Bookseller

[ The Bookseller | 2011-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest edition #bestselling book #book trade


Jobs memoir tops bestseller lists

Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 08:27 Walter Isaacson’s biography of the late Steve Jobs has become one of the fastest-selling hardback non-fiction books since records began. Brought forward from its original publication date of 24th November following the Apple... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening week #records began #brought forward #24th november #5th october #steve jobs #exclusive biography #bookshop shelves


PA conference to study changing international markets

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international conference #export sales #english language #susie nicklin #british council #international markets #uk publishers


'PW' Tops 200,000 Twitter Followers

Publishers Weekly now has more than 200,000 Twitter followers, passing that mark last week and as of today has more that 203,000 following the magazine via @PublishersWkly. Eileen Gardner, a self-professed pop culture junkie and aspiring author, was the 200,000th PW follower. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-25 00:00:00 UTC ]
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Pratchett's Snuff snaffles top spot with ease

Written By: Philip Stone Publication Date: Tue, 18/10/2011 - 15:41 Terry Pratchett’s Snuff (Doubleday) has become one of the fastest-selling novels since records began, shifting 54,687 copies at UK book retail outlets in its three days on sale last week. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #records began


With New Apple iOS 5 Comes Newsstand App

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsstand app


Publishers Flocking to Apple's iOS 5 Newsstand App

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing


Trump, Rich Dad's Kiyosaki Put Twist on E-book Marketing

Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World

[ PC World | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert kiyosaki