The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
News tagged with: #harry potter

Other Publishing stories related to: 'The top 5 AI marketing activations you need to know about right now'


Child on top as Super Thursday boosts sales

Written By: Philip Stone Publication Date: Tue, 04/10/2011 - 15:47 Six hardback books released on “Super Thursday” (29th September) sold more than 10,000 copies in their three days on sale last week, helping book sales soar past the £30m mark for the first time since December last year. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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Jamie installed as favourite to top Xmas charts

Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 14:30 Bookmakers William Hill have made Jamie Oliver the hot favourite to be the bestselling Christmas title. Given the runaway success of last year's 30-Minute Meals, it is no surprise that the bookmaker has given Oliver short odds... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot favourite #runaway success #30-minute meals #great britain #biggest seller


Bezos tops Guardian book trade power list

Written By: Graeme Neill Publication Date: Mon, 26/09/2011 - 08:50 Amazon c.e.o. Jeff Bezos has been named as the most powerful man in books in a Guardian and Observer "power list" of the 100 key people in the trade. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bezos #powerful man #power list


PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director


Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council #public events


Ratings for App Functionality: Who Made the Top Grade?

Nothing turns a tech user off faster than system malfunctions. In the arms race the app market has shaped up to be, publishers are debuting their offerings as quickly as they can produce them. Unfortunately, this often does not leave time to work out the final kinks of download issues, faulty... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arms race


To Kill a Mockingbird tops WBN poll

Written By: Graeme Neill Publication Date: Tue, 13/09/2011 - 09:00 Readers have nominated Harper Lee's To Kill a Mockingbird as the book they would most like to see given away as part of next year's World Book Night. During the past two months, more than 6,000 book lovers had been nominating... Continue reading at The Bookseller

[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #mcgraw-hill cos #digital learning


John Wiley reports 5% first quarter growth

Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 15:50 John Wiley & Sons has reported revenue growth of 5% for its first quarter fiscal year 2012 results, up to $430m (£267.5m) from $408m, on the same period last year. Revenue for its professional and trade division grew... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter growth #ebook revenue


Adobe's Digital Publishing Suite Will Support IOS 5 Newsstand Feature

Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World

[ PC World | 2011-09-08 00:00:00 UTC ]
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From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Huntingdon tops Amazon's 'most well-read' list

Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 08:10 People in Huntingdon and Cambridge buy the most books of any town or city in the UK, according to a list compiled by Amazon from its print and Kindle sales since the start of the year. Towns in Kent, Wiltshire and West Sussex... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle sales


Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre novels


Quercus plots to become top five UK trade publisher

Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 15:24 Quercus plans to increase its staff by 40% within the next three years, as it aims to become one of the UK’s top five trade publishers. The indie outfit is currently ranked as the 14th largest UK operation in terms of sales... Continue reading at The Bookseller

[ The Bookseller | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishers #pan macmillan #current number


Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles


Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook stores #high costs #taking place


Top That gets celeb help for The Froobles

Written By: Caroline Horn Publication Date: Mon, 22/08/2011 - 11:52 Top That is turning to celebrities to help launch its newest brand, The Froobles, with Johnny Vaughan, Denise van Outen, Edith Bowman and Reggie Yates providing the voice-overs for its Froobles apps. The Froobles are a range... Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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The Top Pay Grade

Executives in different parts of the publishing business did fairly well in 2010, according to PW's annual look at salaries. With the exception of those at Books-A-Million and Scholastic, compensation for the top managers went up in the past year as their companies saw generally improved results... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


Child's play for Lee as he tops charts

Written By: Philip Stone Publication Date: Wed, 10/08/2011 - 09:08 Lee Child's 15th Jack Reacher thriller, Worth Dying For (Bantam), was the bestselling book in the UK last week, scoring impressive sales of 32,275 copies in just three days upon its release on Thursday. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tops charts #worth dying #bestselling book


July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest improvement #lowest level