The three keys to Shazam!’s box-office success are a testament to zigging when everyone else zags

Shazam!’s counterintuitive path to popularity is an object lesson in pursuing originality in a universe dominated with world-building The success of Warner Bros.’ latest superhero movie Shazam!, which took the No. 1 spot at the box office last weekend and has had critics swooning–it has a Rotten Tomatoes score of 91%–makes it hard not to wonder whether the film marks a new direction for DC Films. Under the aegis of Warner Bros., the movie arm of the vaunted comic book company has been struggling for years to capture audiences with the unrelenting velocity of rival Marvel Entertainment, after a long series of dark, brooding caped crusaders (Batman vs. Superman: Dawn of Justice, Justice League) that lacked the artistry of the Dark Knight trilogy by director Christopher Nolan. Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-04-09 00:00:00 UTC ]
News tagged with: #warner bros #box office #capture audiences

Other Publishing stories related to: 'The three keys to Shazam!’s box-office success are a testament to zigging when everyone else zags'


Literary Asia on the Rise and Translators Are Key, Says Agent

As Asian authors come to prominence, the West should publish them, something that will be impossible without nurturing translators, says a Hong Kong literary agent Kelly Falconer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asian authors


Faster Digital Growth Key At MegaConference

Digital revenue will be foremost on the minds of newspaper publishers as three of their trade organizations converge on New Orleans next week. “It’s really important that we just keep pushing forward on how to maximize the digita ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #newspaper publishers


Incoming News Corp. CEO Says The Daily Was 'A Great Success, Revenue Aside'

It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great success #$40 million #robert thomson #publishing spin-


Get the F*ck to Work: How Adam Mansbach Followed Up His Mega Successful Kids’ Book

After creating a pop culture phenomenon with a profane children’s book, Go The F*ck To Sleep, Adam Mansbach is back with Rage is Back. Here, he talks about using the momentum of success while writing a brand new chapter. How do you follow up a giant fucking phenomenon? If you’re Adam... Continue reading at Fast Company

[ Fast Company | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #*ck #audio version #werner herzog


Cabinet office pays £100k to York library scheme

City of York Council has been given £100,000 by the cabinet office to help it form a mutual... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cabinet office


3 Key Ideas from Digital Book World 2013

Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key ideas


Amazon starts Boxing Day sale on Christmas Day

Amazon.co.uk will begin its Boxing Day sales on Christmas Day this year, responding to the fact... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day


3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #western publishers #coming years


Hot Key launches writing project

Hot Key Books has launched a free interactive writing project, "Fleur Hitchcock's Story... Continue reading at The Bookseller

[ The Bookseller | 2012-12-11 00:00:00 UTC ]
More news stories like this |


'50 Shades' Success Yields $5,000 Bonuses at Random House

Employees at book publisher Random House are getting a little something extra in their fishnet Christmas stockings this year, a $5,000 bonus. The bonus, which will be the same for top editors as their secretaries, follows a particularly good year for the publishing house in... Continue reading at ABC News

[ ABC News | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good year #random house #top editors


Young writers picked for Guardian/Hot Key comp

Ten young writers have been shortlisted for the Guardian Hot Key Books Young Writers Prize, with... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
More news stories like this |


Maureen Johnson to Hot Key Books

YA author and Queen of Teen 2012 Maureen Johnson is to be published by Hot Key Books. Editorial... Continue reading at The Bookseller

[ The Bookseller | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #maureen johnson #ya author


Hot Key joins the writers' workshop boom

Bonnier children's publisher Hot Key Books has become the latest publisher to join the boom... Continue reading at The Bookseller

[ The Bookseller | 2012-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest publisher


Aurum hooks boxing title

Aurum Press has acquired a title which tells the story of British boxing in the late 1980s and... Continue reading at The Bookseller

[ The Bookseller | 2012-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aurum press #late 1980s


Emerging Markets are Key to Penguin Random House Merger

Overlooked in the much of the discussion of the Penguin Random House merger is just how important Latin America, China and India are to the deal. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging markets


Shifting Strategies Lead to Success for US Small Publishers

At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers


How Joanna Coles Nabbed Cosmo's Corner Office

“Growing up, Cosmo was my lifeline to the world,” says Joanna Coles, the freshly installed editor-in-chief of the largest women’s magazine. “A world that I wanted to be in but couldn’t get to yet.” Piloting a global magazine, married to a notable author, throwing "dream" dinner parties, and... Continue reading at Fast Company

[ Fast Company | 2012-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big picture #pay attention


Three debuts for Hot Key

Hot Key Books has acquired three debuts. Natalie Whipple's Transparent follows an invisible... Continue reading at The Bookseller

[ The Bookseller | 2012-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot key


Hot Key Books wins YA trilogy from Carey 

Hot Key Books has bought three books from Observatory Mansions-author Edward Carey, his first... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this |


Matthewson joins Odedina at Hot Key Books

Emma Matthewson is joining Hot Key Books as editor-at-large, moving from her role as editorial... Continue reading at The Bookseller

[ The Bookseller | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emma matthewson