The three keys to Shazam!’s box-office success are a testament to zigging when everyone else zags

Shazam!’s counterintuitive path to popularity is an object lesson in pursuing originality in a universe dominated with world-building The success of Warner Bros.’ latest superhero movie Shazam!, which took the No. 1 spot at the box office last weekend and has had critics swooning–it has a Rotten Tomatoes score of 91%–makes it hard not to wonder whether the film marks a new direction for DC Films. Under the aegis of Warner Bros., the movie arm of the vaunted comic book company has been struggling for years to capture audiences with the unrelenting velocity of rival Marvel Entertainment, after a long series of dark, brooding caped crusaders (Batman vs. Superman: Dawn of Justice, Justice League) that lacked the artistry of the Dark Knight trilogy by director Christopher Nolan. Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-04-09 00:00:00 UTC ]
News tagged with: #warner bros #box office #capture audiences

Other Publishing stories related to: 'The three keys to Shazam!’s box-office success are a testament to zigging when everyone else zags'


Quercus hit by Fifty Shades success

The decline in sales of Stieg Larsson and the success of Fifty Shades of Grey has impacted on the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus hit #stieg larsson #fifty shades


Waterstones delays head office move

Waterstones is to delay its head office move from Brentford to its flagship London Piccadilly... Continue reading at The Bookseller

[ The Bookseller | 2012-09-13 00:00:00 UTC ]
More news stories like this |


News Corp parts ways with chief digital officer Jonathan Miller

News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business. Continue reading at Media Week

[ Media Week | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news corporation #entertainment business


Hot Key hires Orringer, extends digital

Hot Key Books has hired Amy Orringer as digital coordinator as the children's publisher... Continue reading at The Bookseller

[ The Bookseller | 2012-08-22 00:00:00 UTC ]
More news stories like this |


Michael Joseph to launch ebook short from Keyes

Michael Joseph is launching a digital campaign to support publication of The Mystery of Mercy... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael joseph #digital campaign #support publication


With Key Filings in, Trials Loom In Google Book Cases

After a round of key filings, two Authors Guild cases challenging Google’s ambitious library book-scanning program are on schedule for early fall trial dates. Final reply briefs were filed July 27 for the Authors Guild v. HathiTrust, with that case now fully briefed and all but set for a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google case #final round #authors guild #summary judgment


Head office reshuffle at Waterstones

Waterstones has made further changes to its head office personnel, with Neil Best taking up the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this |


Spalding success for Amazon

Amazon UK has announced another self-published author has sold well though its retail site,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon uk #self-published author


Hachette UK opens office in Hong Kong

Hachette UK is opening a sales and marketing office in Hong Kong, with Paul Kenny [pictured]... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #hachette uk #marketing office


M&B seeks Shades success with ebook shorts

Romance specialist Mills & Boon is to resissue 12 backlist titles as digital shorts with new... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital shorts


Cross-industry partnerships 'the future' after Love Charing Cross Road success

Foyles and Blackwell bookshops have reported sales and footfall increases following their... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reported sales


MJ reveals Keyes redesign

The new novel from bestselling novelist Marian Keyes, The Mystery of Mercy Close, is being... Continue reading at The Bookseller

[ The Bookseller | 2012-06-15 00:00:00 UTC ]
More news stories like this |


Review: 'Engines of Change' by Paul Ingrassia details key cars

In 'Engines of Change,' Paul Ingrassia looks at history through 15 iconic cars, including the Ford Model T, Chevrolet Corvette, Volkswagen Beetle, Toyota Prius.It would be impossible to count the number of automotive makes and models that have come and gone since the car was first invented — or... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-15 00:00:00 UTC ]
More news stories like this |


BoSacks: No B.S. : The Real Secret to Publishing Success

By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive

[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #real secret #publishing success


Youth Section Successfully Ignites Teenagers to Enjoy Newspaper

What connects teenagers and newspapers? For years, that has been quite a difficult question. It is uncommon to find teenagers reading the newspaper, as most would rather read comic books or do another activity. Newspapers, which are considered an ad ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-01 00:00:00 UTC ]
More news stories like this |


Guardian and Hot Keys launch young writers prize

Hot Keys Books has partnered with the Guardian to launch a new young person’s writing prize... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young person #writing prize


Studios gorge on young-adult fiction amid success of 'Hunger Games'

The literary genre is white-hot in Hollywood, with filmmakers bidding on unpublished books and paying as much as $1 million for the rights to relatively modest sellers.The back-to-back blockbuster successes of "Harry Potter," "Twilight" and now "The Hunger Games" have turned the hunt for fresh... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hunger games #$1 million #harry potter


MPA Event Panelists: Innovation on the Digital Newsstand Is Key

Imagine bundling your publication's content with that of your competitor's. That was one interesting theory explored at the MPA Digital: Swipe conference on tablets, e-readers and smartphones. Panelists speaking on the digital newsstand debated several best practices that publishers should be... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital newsstand #mpa digital


HC acquires debut series by ex-Met officer

HarperCollins has signed a three-book crime thriller series written by debut author and former... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author


Waterstones to move head office to Piccadilly

Waterstones is to move its head office to its flagship store in Piccadilly to be closer to its... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #head office #flagship store