The Philippines’ SPi Global Is Buying Springer Nature Group’s SPS

With clients in 30 nations and operational centers in eight, SPi Global says it's looking to close its acquisition of Springer Nature's SPS by year's end. The post The Philippines’ SPi Global Is Buying Springer Nature Group’s SPS appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2019-12-03 06:48:21 UTC ]
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Brontë Parsonage Museum launches fundraiser to buy rare Charlotte Brontë book

The Brontë Parsonage Museum has launched a fundraising campaign to buy a rare manuscript by Charlotte Brontë. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 14:42:10 UTC ]
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Stiles joins Amazon Publishing’s global rights team

Hatty Stiles has joined Amazon Publishing’s global rights team as senior rights manager. Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 04:56:01 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen

‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
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Pan Mac buys leadership manual from ex-Navy SEAL

Pan Macmillan non-fiction publisher Robin Harvie has a new leadership manual, Leadership Strategy and Tactics: Field Manual, by American ex-Navy SEAL Jocko Willink. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 14:20:16 UTC ]
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Quercus and Flatiron buy Hausmann's debut bestseller

Quercus and Flatiron have bought Romy Hausmann’s debut thriller Dear Child, which has shifted over 175,000 copies in Germany and been sold in 12 territories. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 03:20:00 UTC ]
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WH Smith to buy second US travel retailer; High Street book sales fall 5%

WH Smith has announced it is to buy US indie travel retailer Marshall Retail Group (MRG) for $400m. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 21:24:24 UTC ]
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Fox the first Hodder buy for Topiwala

Kirty Topiwala, Hodder’s new head of non-fiction, has pre-empted a "revolutionary" book by Oxford psychologist Elaine Fox in a six-figure deal. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 16:55:47 UTC ]
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Eurospan acquires Transatlantic Publishers Group

Eurospan has acquired academic and educational sales agency Transatlantic Publishers Group for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 14:49:34 UTC ]
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Nature of change

Last month, news firms with a combined audience of more than a billion united to put climage change on the agenda. Here’s why... Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 00:25:41 UTC ]
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Tiger Woods to publish memoir globally with HarperCollins

HarperCollins has landed world rights to golf legend Tiger Wood’s first ever memoir, entitled Back, promising the "definitive" story of his career, fall and comeback. Continue reading at The Bookseller

[ The Bookseller | 2019-10-14 21:07:47 UTC ]
More news stories like this | News stories tagged with: #tiger woods #world rights #harpercollins #memoir

Dead Ink buys Alison Irvine's Cat Step

Liverpool indie Dead Ink has bought Cat Step, a novel by Alison Irvine, author of The Road is Red, in what publishing director Nathan Connolly called a "significant" acquisition. Continue reading at The Bookseller

[ The Bookseller | 2019-10-14 02:38:41 UTC ]
More news stories like this | News stories tagged with: #publishing director

Hachette Children's Group pre-empts MG series in six-figure deal

Hachette Children's Group has pre-empted a middle-grade series by J M Joseph in a six-figure deal. Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 04:19:11 UTC ]
More news stories like this | News stories tagged with: #hachette children #six-figure deal #middle-grade series #hachette

RELX Group Is 2019's Biggest Publisher

The producer of STM and legal materials overtakes Pearson as the world’s largest publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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Rocket launch: Pan Macmillan primed for global publication of Elton John memoir

Pan Macmillan has taken steps to ensure its global publication of Elton John’s long-awaited first memoir makes a big splash—and it’s been a colourful journey... Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 00:46:32 UTC ]
More news stories like this | News stories tagged with: #global publication #elton john #memoir makes #memoir #pan macmillan

Adapt or fail: The shifting nature and evolution of customer identity

In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at Advertising Age

[ Advertising Age | 2019-10-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #making sense #marketing ecosystem #marketing strategy #innovative methods #reach audiences #digital content

Allison & Busby buys Quartey crime series

Allison & Busby has bought a Ghana-set crime series by US writer Kwei Quartey. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 12:05:09 UTC ]
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Canongate scoops new nature writing The Oak Papers

Canongate is publishing a meditation on the natural world based on one man’s relationship with a tree, The Oak Papers by James Canton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 08:58:23 UTC ]
More news stories like this | News stories tagged with: #canongate scoops #nature writing