Veteran consultant Howard Rauch produces a surprisingly contemporary book of best practices. The post The Original Evangelist for B2B Content Analytics appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-08-09 00:00:00 UTC ]
Tech start-up Blinkist, which provides summaries of more than 2,500 best-selling non-fiction books, is "doubling down" on its efforts to grow its UK subscriber base. Continue reading at The Bookseller
[ The Bookseller | 2018-05-29 00:00:00 UTC ]
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#tech start-
In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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#win back
#stay alive
While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek
[ AdWeek | 2018-05-22 00:00:00 UTC ]
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#digital content
#vanity fair
#business insider
In a move that shows where the future of storytelling may be headed, HBG has teamed with Amazon to create an interactive title specifically for Amazon's voice-activated digital assistant aimed at children, Echo Dot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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#echo dot
Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
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#challenging issues
#free expression
#billion users
#time published
Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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#print appeared
#merchandising strategies
#editorial team
Outbrain, Taboola and Revcontent have launched new products aimed at premium publishers in the past three months. The post Content recommendation networks look for a second act appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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#premium publishers
Jennifer Egan, Benjamin Myers and Paul Lynch are among the authors shortlisted for the £25,000 Walter Scott Prize for Historical Fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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#jennifer egan
#benjamin myers
#paul lynch
#authors shortlisted
#historical fiction
Dialogue Books has acquired Remembered by Yvonne Battle-Felton, a "heart-wrenching" story set in 1910 Philadelphia delving into the memories of an emancipated slave at a time her son's life hangs in the balance. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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#dialogue books
In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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#boost sales
#joint venture
Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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#digiday research
#monetize content
A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
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#antitrust suit
[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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#partner content
#lead generation
Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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#repurposing content
#york magazine
The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
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#antitrust trial
#antitrust case
#high gear
#raise prices
#time warner
With China as the country of honor at the Bologna Children’s Book Fair this March, a citywide program to celebrate Chinese arts and culture, as well as top authors and illustrators, is already in motion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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#bologna children
#content creators
#book fair
#top authors
Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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#discover publishers
#nbc universal
With nearly 100 Chinese publishers and at least half that many illustrators attending the Bologna Children’s Book Fair in March, a big contingent will be representing the land of 1.38 billion people. Most of the publications they are bringing to the fair focus on common themes and age-old plots... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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#bologna children
#wide-ranging selection
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Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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#great creative
The European Commission published new guidelines for social networks today and among them is a request for these sites to remove reported terrorist content within one hour. In 2016, the Commission called for Facebook, Twitter, YouTube and Microsoft t... Continue reading at Engadget
[ Engadget | 2018-03-01 00:00:00 UTC ]
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