The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-26 19:00:07 UTC ]
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Carnegie Trust launches £200,000 library innovation fund

The Carnegie UK Trust is starting a new £200,000 project to help expand the role of public... Continue reading at The Bookseller

[ The Bookseller | 2014-08-11 00:00:00 UTC ]
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Catholic Marketing Network: A Trade Show that’s Thriving

There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book cover #pope francis #trade show


Bowker: title numbers hold steady in US print market

A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #6% decline #print market


Chinese Book Market Snapshot: Bestsellers, E-publishing, Translation

Xiaoying Chu at Charlesworth (Beijing) Information Services details the booming Chinese digital publishing market and the strides being make by online booksellers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers


TISP network makes innovation recommendations

New recommendations to help “foster and sustain innovation” between the publishing... Continue reading at The Bookseller

[ The Bookseller | 2014-07-31 00:00:00 UTC ]
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Nielsen Book: Total book market declined 4% in 2013

The overall book market including print and digital fell by 4% in 2013, according to Nielsen Book... Continue reading at The Bookseller

[ The Bookseller | 2014-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book


Voxburner and Angel at Bookseller Children's Conference

Market data company Voxburner, publisher Nosy Crow and publicists Angel Publicity are among early... Continue reading at The Bookseller

[ The Bookseller | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller children


Accent Press signs deal at RNA conference

Accent Press has signed a four-book deal with Edinburgh-based writer Jenny Harper, who has self-... Continue reading at The Bookseller

[ The Bookseller | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #four-book deal #accent press


Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #ebook royalties #ebook sales #hugh howey


Comics, Graphic Novels Market Hit $870 Million in 2013

Led by book format comics with $415 million in sales, the North American comics and graphic novel marketplace generated $870 million in sales in 2013, according to a new estimate by ICV2 and Comichron. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Egyptian, Syrian Islamic Publishers Stay Faithful to Market

Egypt, where book sales have fallen by 50%, has given a home to several Syrian Islamic publishers who say the faithful need them as much now as before. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales


Oceano Moves Into Ebooks, Mines Smaller Spanish Markets

Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #ebook titles #finally launched


Eyes on the prize for children's market

In the past 20 years, the number of prizes geared towards children’s books has trebled,... Continue reading at The Bookseller

[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #studies show #digital marketing


Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer data #big player #weather channel #app publishers


Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #web site


Audio innovation wins FutureBook Hack prize

The UK publishing industry’s first hackathon resulted in a host of fresh ideas in the... Continue reading at The Bookseller

[ The Bookseller | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fresh ideas


Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hunger games #general mills #wide range


Market Growth: PW Talks with Gabrielle Langholtz

In "The New Greenmarket Cookbook," Gabrielle Langholtz combines the history of New York City's Greenmarket with profiles of its farmers and recipes from chefs and food writers inspired by its offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market growth


Yawn No More: Americans and the Market for Foreign Fiction

As proven by the conversations at BookExpo America, American publishers, editors and readers may finally be coming around to embracing more foreign literature. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #bookexpo america