The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives

Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting old." The nonagenarian is one of the stars of the... Continue reading at 'AdWeek'

[ AdWeek | 2022-02-07 11:00:00 UTC ]
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Other Publishing stories related to: 'The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives'

Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Penton Acquires IT Publisher Nine Lives Media

In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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New Sony Reader details emerge

Written By: Bookseller Staff Publication Date: Tue, 30/08/2011 - 08:38 Details have emerged of Sony's forthcoming e-reader, the Reader PRS-T1. The new device will include wifi and a web browser and multitouch support for a six-inch e-ink pearl display. It will include a stylus to make... Continue reading at The Bookseller

[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital readers #digital editions #highly engaged

Advertising: A Magazine Bets That Readers Play Tag

Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times

[ The New York Times | 2011-08-23 00:00:00 UTC ]
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NOOK Newsstand Adds More Titles From Meredith and Time Inc.

The NOOK Newsstand for Barnes & Noble’s e-reader offering NOOK has added more titles from Meredith and Time Inc. to its periodical roster. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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Food Network Magazine Raises Rate Base for Sixth Time in Two Years

Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sixth time

Reader’s Digest Reaches Sub Deal with Apple

The digital edition of Reader’s Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition #readers digest #app store

JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
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'Reader's Digest' Wants Your Life Story in 150 Words or Less

Oh boy, do I have a contest for you long-winded Facebookers and personal bloggers. It's called, "Your Life: The Reader's Digest Version." The venerable magazine is willing to shell out $25,000 if you can keep The Story of You to a crisp and compelling 150 words (words, not characters—this isn't... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Amazon bypasses Apple rules with Cloud Reader app

Written By: Lisa Campbell Publication Date: Wed, 10/08/2011 - 15:45 Amazon has launched a Kindle Cloud Reader app, just two weeks after it, along with other ebooksellers, was forced to remove links to its Kindle store from its native app by Apple. The company said the new tool could be used... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Bonnier Tops, Up 12 Percent In Ad Pages for First Half 2011

January to June 2011 saw mixed results for major publishers’ ad page results. Bonnier’s 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Living Oasis owner enters insolvency

Written By: Lisa Campbell Publication Date: Thu, 04/08/2011 - 14:30 The parent company of Living Oasis bookshops has entered insolvency. Suppliers were issued with an insolvency notice for The Nationwide Christian Trust (NCT), signed by its owner Ray George, on 1st August. The first meeting... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Time Inc. Posts Second-Quarter Gains

Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did well—Time Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #publishing division #key role

Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales... Continue reading at AdWeek

[ AdWeek | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audit bureau #digital copies #digital editions #hold back

Financial Times Grows Paid Digital Subs 34 Percent in First Half 2011

While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Penguin plans focus on organic growth and high street

Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 08:59 Digital sales have helped to bolster profitability for Penguin in the first six months of 2011, with company chiefs looking for organic growth and a focus on the high street over the second half of the year. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic growth #high street