Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion discussed the ever-evolving ad format. We pulled some of them aside and asked what they specifically noticed. The post The new normal: How native advertising’s changed in a year appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-11-04 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 15:50 Spending on physical books in July slumped to its lowest level in seven years as ebooks continue to encroach onto traditional bookseller territory. According to Nielsen BookScan data, £111.5m was spent on printed books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Creative consultant JC Suares shares some of the biggest headscratchers he's heard from editors, publishers and designers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 29/07/2011 - 15:25 Bath-based independent Palazzo is to publish illustrated editions of Jane Austen's novels to mark the bicentenary of their original publication. The Bath Bicentenary Editions will launch with Sense and Sensibility, first... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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Written By: Lisa Campbell and Graeme Neill Publication Date: Fri, 29/07/2011 - 09:25 Store managers at Waterstones have been reacting with mixed feelings and some confusion to James Daunts plans to reintroduce centralised buying into the chain bookseller, as they await more details about the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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Written By: M J Deschamps in Ottawa Publication Date: Fri, 22/07/2011 - 15:02 Canadian publishers have attacked the decision by Indigo Books & Music, the country's biggest bookshop chain, to stock fewer books and evaluate returns on a shorter time frame. They claim it is putting extra... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Publication Date: Thu, 21/07/2011 - 21:09 Lee Child has been awarded the Theakstons Old Peculier Crime Novel of the Year for his Jack Reacher thriller 61 Hours (Transworld), beating authors including Mark Billingham who has won the prize twice before. It is the first time Child has won the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 20/07/2011 - 14:20 French cultural product chain Fnac has announced a new five-year strategic plan to help lift flagging sales as consumer habits change and competition from the internet erodes traditional markets. Called Fnac 2015, the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 18/07/2011 - 09:25 Waterstone's managing director James Daunt has told staff "its approach to buying must change" and said he plans a "complete overhaul" of the chain's infrastructure. In an email to staff, Daunt said it was essential an... Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 13/07/2011 - 08:41 This year's CILIP Libraries Change Lives award has been won by Kent county council's 'Making the Difference' project. The project welcomes adults with learning disabilities into libraries. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week
[ Media Week | 2011-06-30 00:00:00 UTC ]
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Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week
[ Media Week | 2011-06-16 00:00:00 UTC ]
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Publication Date: Thu, 16/06/2011 - 09:10 Goldsboro Books has revealed it is on-track for a record-breaking financial year after moving premises in March. The 12-year-old independent London bookshop, which specialises in first edition signed copies, said May prevailed as its best ever month... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 10/06/2011 - 08:23 Book Club Associates has announced plans for 30% growth over the next year after it was bought by the Webb Group in a deal which could potentially see its books sold through Next and Grattan retail catalogues. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Apple has changed its rules for in-app subscriptions and content access in the App Store. Reports are indicating that the most significant change is access to content purchased outside of the app without a corresponding in-app subscription requirement, and a concomitant relaxation of pricing... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 14:25 Unbound, a publishing platform that allows readers to choose what is published, was devised as a response to the difficulties of the existing publishing model, with the programme aiming to get 35 to 40 projects off the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 14:13 Independent bookshop owners paid themselves an average wage of £22,200 in 2010, according to a new survey. Figures revealed that the average sales of those bookshops which took part in last years Bookseller Fitness Programme... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 17/05/2011 - 09:00 Quercus has been crowned 2011's best publisher at The Bookseller Industry Awards, as Sainsbury's scooped the Bookseller of the Year award. Quercus was presented with the Bonnier Publisher of the Year Award at the black-tie... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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