The new normal: How native advertising’s changed in a year

Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion discussed the ever-evolving ad format. We pulled some of them aside and asked what they specifically noticed. The post The new normal: How native advertising’s changed in a year appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-11-04 00:00:00 UTC ]
News tagged with: #year appeared #native advertising

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Media reacts to Waterstones' logo change

The chairman of the Apostrophe Society has called Waterstones' dropping of its apostrophe... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Booksellers roll out New Year sales promotions

Booksellers are discounting books and ebooks by up to 80% in post-Christmas promotions. Amazon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Duffy among contenders for Costa Book of the Year

Poet laureate Carol Ann Duffy has won the Costa Poetry Award for The Bees (Picador), and debut... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa book


Strong Finish to a Tough Year

Three stores in PW’s informal coast-to-coast survey of bookstores—Porter Square Books in Cambridge, Mass.; Beaverdale Books in Des Moines, Iowa; and Skylight Books in Los Angeles—called this their best holiday season ever. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong finish #tough year #des moines #skylight books #holiday season


Moran wins Galaxy Book of the Year

Journalist Caitlin Moran's take on modern feminism How to Be A Woman, published by Ebury, has... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern feminism


'Confessions' is ebook of the year

The Friday Project's Confessions of a GP has been crowned the top-selling UK ebook of the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday project


Foyles reports third year of profitable trading

Foyles has reported a third year of profitable trading, despite "deep concern" about... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Google eBooks One Year Later

Since its launch last December in partnership with the American Booksellers Association, Google eBooks has yet to capture significant market share. According to the Codex Group’s recent “Showrooming” study, while the number of people who read both print books and ebooks has grown from 25% in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google ebooks #print books


Changes to Daggers announced as Martin wins Ellis Peters

Andrew Martin’s First World War novel The Somme Stations (Faber) has won this year’s... Continue reading at The Bookseller

[ The Bookseller | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world war


Irish Sports Book of the Year shortlist revealed

Titles on rugby, cycling, horse racing and Gaelic games have been shortlisted for this year... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horse racing


Bloomsbury plans swashbuckling year for Pirates!

Bloomsbury has readied a slew of publishing to tie into the latest movie from the team behind... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Halpern Reflects on 40 Years of Ecco

It was a chance chauffeur job, shuttling a bored author back to his hotel room, that got Dan Halpern into publishing. The author was Paul Bowles, it was the late 1960s, and Halpern agreed to take the writer on the long drive back to Santa Monica when Bowles tired of the party he’d been thrown at... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hotel room #late 1960s #santa monica


Three Years Later, the Guardian Wants a Buyer for PaidContent

The British newspaper publisher says the pioneering Web site is "is a high-quality asset but our focus in the US is on building the Guardian." Continue reading at AllThingsD

[ AllThingsD | 2011-11-22 00:00:00 UTC ]
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Donaldson: Gloucs/Somerset ruling "best news all year"

Written By: Benedicte Page Publication Date: Thu, 17/11/2011 - 09:30 Children's laureate Julia Donaldson has welcomed yesterday's High Court ruling against library closures in Gloucestershire and Somerset as "the best news I’ve had all year". In a statement given to Somerset group Watchet... Continue reading at The Bookseller

[ The Bookseller | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #welcomed yesterday #library closures


Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Chopra book to Amazon in "game-changing" deal

Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 08:45 Amazon has acquired a memoir by bestselling author Dr Deepak Chopra and his brother Dr Sanjiv Chopra. Amazon's Larry Kirshbaum and David Oldawer at Amazon's New York publishing imprint bought world English rights for... Continue reading at The Bookseller

[ The Bookseller | 2011-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larry kirshbaum #robert gottlieb


Hay House Fiction Debut Marks 25 Years

In a major departure for Hay House, the self-help and spirituality publisher is jumping into the fiction market. Its debut mystery novel, The First Rule of Ten by psychologist Gay Hendricks and screen writer Tinker Lindsay, will be published in January. Hay House has signed up 10 additional... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay house #fiction market #debut mystery #fiction list


Foyles to close One New Change today

Written By: Lisa Campbell Publication Date: Wed, 02/11/2011 - 14:06 Foyles has brought the closure of its One New Change branch forward by five months, announcing its last day of trade as today (2nd November). The mini-chain originally announced last month it would shut down in April next year... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #change today


Rachael Stilwell steps down at Haymarket after 17 years

Rachael Stilwell, publishing director of Haymarket's Brand Republic and Meetings & Travel Group, is stepping down from the company after 17 years. Continue reading at Media Week

[ Media Week | 2011-11-02 00:00:00 UTC ]
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