The New Normal: How Industry Magazines Are Navigating the Pandemic

The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced to make important decisions quickly to adapt to the moment and remain valuable to their readers, especially those whose magazines serve professionals in explicitly defined industries, many of which are facing unprecedented disruptions of their own. “It certainly took a huge toll on our industry and our revenue streams, and we had to really make some decisions,” says Rich Luna, director of publishing at the meetings industry association MPI and editor-in-chief of its flagship publication, The Meeting Professional. “We decided to stop printing the magazine. Whether it’s temporary or not, we don’t know yet, but at least for the near future.” Although internal surveys suggest most readers prefer the print product, Luna says the shift to digital-only was partially driven by logistics; most members were getting the publication sent to their offices. But with lower production costs, The Meeting Professional was also able to distribute the digital edition not just to MPI members, but to anyone who has signed up for a webinar or an online course or attended an MPI conference in the past, doubling its distribution from 50,000 in print to 100,000 for the digital edition. "They might not be... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
News tagged with: #real estate #real deal #non-subscribers alike #state level #editorial side

Other Publishing stories related to: 'The New Normal: How Industry Magazines Are Navigating the Pandemic'


Successfully Navigating a Publishing World Consumed by COVID-19

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal. Continue reading at Publishing Executive

[ Publishing Executive | 2020-06-30 20:16:23 UTC ]
More news stories like this | News stories tagged with: #ways publishers #media consumption #publishing world


Egmont scoops picture book of Roberts' hit pandemic poem

Egmont has snapped up a picture book of "The Great Realisation", Tomos Roberts' poem in response to Covid-19 that has been viewed more than 60 million times since it was posted online in April. Continue reading at The Bookseller

[ The Bookseller | 2020-06-29 12:53:30 UTC ]
More news stories like this | News stories tagged with: #great realisation #posted online #egmont #picture book


The industry is ‘hostile environment on multiple levels’, says Singh

Jhalak Prize co-founder Sunny Singh has called out the industry’s “moral failure” to reflect diversity at every stage of publishing. Continue reading at The Bookseller

[ The Bookseller | 2020-06-28 12:52:03 UTC ]
More news stories like this | News stories tagged with: #hostile environment #moral failure


Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
More news stories like this | News stories tagged with: #newly released #farm journal


Bauer to Close Magazine Titles ‘Unlikely to be Sustainable’ After Covid-19

Magazine publisher Bauer is closing a number of titles as part of a review to “protect the long-term health” the Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-24 17:01:33 UTC ]
More news stories like this | News stories tagged with: #long-term health #magazine publisher


What Publishers Can Learn From the Pandemic’s Engagement Surge

If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
More news stories like this | News stories tagged with: #digital version #act quickly #product offerings #fall events #north star #digital content


‘Black and Asian people not seen as readers’: Bernardine Evaristo condemns books industry

In foreword to report into diversity in publishing, Booker prize-winning author rails against ‘ridiculous’ beliefsBernardine Evaristo, the first black woman to win the Booker prize, has hit out at “ridiculous” and “misguided” beliefs in the publishing industry, where “black and Asian people are... Continue reading at The Guardian

[ The Guardian | 2020-06-23 11:06:09 UTC ]
More news stories like this | News stories tagged with: #black woman #academic study #asian people #booker prize #trade fiction #core audience #guild calls #sweeping change #prize-winning author


"Let’s clarify what free speech is and is not": An open letter to the industry from Pride in Publishing

Being a book publisher comes with a set of tough moral responsibilities. You provide livelihoods for authors and booksellers, your hiring decisions can greatly influence how UK culture is shaped, and you’re also a company with a duty of care towards your staff. Sometimes these duties come into... Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 03:23:48 UTC ]
More news stories like this | News stories tagged with: #free speech #open letter #jk rowling #book - #children’s book #book publisher


Vijay Karnataka puts a Spotlight on Distribution Channel During Pandemic

During the COVID-19 pandemic lockdown, print media saw multiple obstacles, one of which was the physical nature of its daily distribution. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-22 17:21:08 UTC ]
More news stories like this | News stories tagged with: #distribution channel #print media


Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | News stories tagged with: #biggest issues #digital content


Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek

[ AdWeek | 2020-06-22 00:00:40 UTC ]
More news stories like this | News stories tagged with: #covid-19 shut #annual event #months ago #digital content


Celebrated Children’s Book Illustrator Graces Two Magazines

Multi-award winning author and illustrator Kadir Nelson's art featured on The New Yorker and Rolling Stone Magazine. Continue reading at Book Riot

[ Book Riot | 2020-06-18 14:37:17 UTC ]
More news stories like this | News stories tagged with: #celebrated children #children’s book


How The Local’s Nine News Sites Tweaked Their Way to 11,000 New Paying Members During the Pandemic

Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
More news stories like this | News stories tagged with: #focal point #digital publisher


Can #BlackoutBestsellerList be the reckoning the publishing industry needs?

The social media campaign could force publishers to focus on black writers by encouraging readers to buy their booksCould the New York Times’ Best Seller book list ever be filled entirely by black authors?As industries undergo reckonings around race, in the wake of international demonstrations... Continue reading at The Guardian

[ The Guardian | 2020-06-17 10:00:17 UTC ]
More news stories like this | News stories tagged with: #buy books #force publishers #black writers #encouraging readers #black authors #racial justice #bestseller lists #publishing industry


Publishing ‘treats pay like a dirty word’, say industry staffers

Publishing staffers have spoken out on low pay and poor transparency on salaries in the industry.   Continue reading at The Bookseller

[ The Bookseller | 2020-06-17 02:56:57 UTC ]
More news stories like this | News stories tagged with: #dirty word #low pay


Three Months After Shutting Its Doors, San Diego Magazine Returns

When San Diego magazine abruptly ceased operations and laid off nearly all of its employees in late March, mere days after a statewide shelter-in-place order took effect in California, CEO and publisher Jim Fitzpatrick stressed that it was only a temporary pause and that he hoped the magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-15 18:27:52 UTC ]
More news stories like this | News stories tagged with: #small staff #san diego #immediately respond #public events #national anthem #police brutality #george floyd


Operations: How the Hearst Media Connecticut Group is Navigating Through the COVID-19 Crisis

Newspapers have endured tremendous change over the past few decades but perhaps no time stands out quite like what we’re Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-15 07:00:15 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #hearst


Quad/Graphics CEO: Industry Needs to Protect Its Supply Chain

In the aftermath of last year's failed merger of two major publication printers, Quad/Graphics and LSC Communications—a deal that was abandoned after it was challenged by the Department of Justice on anti-trust grounds—both companies were vocal in their opinion that the DOJ's stance was based... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-11 18:41:59 UTC ]
More news stories like this | News stories tagged with: #supporting clients #meredith corp #recent months #$60 million #publishing executive #publishers including


Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #news organizations #print media


"Do better, publishing people": an open letter to the industry

I have to start by admitting that when I began writing this letter last week, I was boiling mad and ready to take everyone on. Now, in its tenth or twentieth draft (I don’t know which) I’m still boiling mad, but most of your gaslighting social media posts that sent me over the edge have gone, so... Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 12:34:21 UTC ]
More news stories like this | News stories tagged with: #publishing people #open letter #began writing #hostile environment #black authors