This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and subsequent success or failure of a marketing campaign. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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As the Sharjah International Book Fair opened this month in the United Arab Emirates, London Book Fair and Indonesia's cultural program team met to plan for March's Market Focus program at Olympia London. The post One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-09 00:00:00 UTC ]
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With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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The relatively modest price point of books suggests the sector could perform solidly this Christmas, analysts predict, with booksellers hailing a strong line-up across the board. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Benedicte Page looks ahead optimistically to the book market's performance in the forthcoming Christmas period. Continue reading at The Bookseller
[ The Bookseller | 2018-10-29 00:00:00 UTC ]
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Netflix is planning on raising $2bn (£1.5bn) through a bond offering to fund content growth. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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Unbound authors will from now on have access to marketing advice from Lounge Marketing after the two companies struck a partnership. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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The first PubTechConnect Breakfast Panel will bring together leaders and innovators in book marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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Unstoppable Film & Television has acquired the production rights to Juno Dawson’s upcoming YA novel Meat Market (Quercus Children’s Books), about a 16-year-old girl who is catapulted from her South London council estate to the international world of fashion. Continue reading at The Bookseller
[ The Bookseller | 2018-10-23 00:00:00 UTC ]
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Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
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A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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Cengage c.e.o. Michael Hansen says his firm’s new "Netflix for textbooks" subscription model is "a radical solution" for the US market which he "hopes and believes" others will emulate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-12 00:00:00 UTC ]
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At the debut edition of Frankfurt's Audiobook Conference, experts from several markets presented data and trends on this growing segment of publishing. The post Frankfurt’s First Conference on the Evolving Audio Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
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The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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At Frankfurt's The Markets conference, publishing experts spoke about revenue models in the book business and the need to better understand consumers. The post The Markets Conference 2018: Revenue and Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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HarperCollins UK CEO Charlie Redmayne, in preparation for his keynote address at Frankfurter Buchmesse's 'The Markets' conference: 'It's ways of taking storytelling into new areas.' The post ‘The Markets’ Keynote at Frankfurt: Charlie Redmayne on Realistic Innovation appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
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Gustavo Lembert of the Brazilian book club startup TAGLivros will outline how he's done it on October 9 at Frankfurter Buchmesse's 'The Markets' conference. The post At Frankfurt’s ‘The Markets’ Conference: Brazil’s Gustavo Lembert appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-02 00:00:00 UTC ]
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Data breaches can make us feel helpless, but there are things you can do to protect your online accounts. Since Facebook reported last week that hackers had stolen access tokens to almost 50 million accounts, there have been no signs that the perpetrators leaked any user data online or published... Continue reading at Fast Company
[ Fast Company | 2018-10-02 00:00:00 UTC ]
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The children’s book market has shown steady growth of 0.7% in the first part of 2018 but some of the biggest increases were from non-fiction categories, charts and data editor Kiera O’Brien revealed at The Bookseller Children’s Conference this morning. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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A woman who worked as a content moderator for Facebook has filed a lawsuit against the social media giant, claiming she developed post-traumatic stress disorder as a result of “disturbing” images the job required her to watch. The suit, filed in San Mateo County last week, alleges negligence and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-25 00:00:00 UTC ]
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