The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #early days #increased focus #increase awareness #digital content

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U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #offer publishers #audio market


Today’s Best Children’s Paperback, Hardcover, and eBook Deals

The Amazon Book Sale has tons of children's boxed set, hardcover, paperback, and ebook deals! Continue reading at Book Riot

[ Book Riot | 2024-05-15 16:42:27 UTC ]
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Baker, Eerdmans Announce New Marketing Execs

Two veteran publishers are settling into new roles this month at two venerable Christian publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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World Literature Today Announces 2024 Student Translation Prize Winners, by the Editors of WLT

World Literature Today Announces 2024 Student Translation Prize Winners, by the Editors of WLT News and Events [email protected] Tue, 05/14/2024 - 16:27 Lucy Coleman and Madeline Jones, winners of the 2024 Student Translation PrizesWorld Literature... Continue reading at World Literature Today

[ World Literature Today | 2024-05-14 21:27:38 UTC ]
More news stories like this | All news stories tagged with: #book review #book editor #faculty sponsor #algonquin books #literary translator #publishing world #important things


Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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Reading Radically: A Reading List of the 1960s and 70s Protest Movements to Understand Activism Today

On April 23, 1968, protesting Columbia University students took over Hamilton Hall, and over the next few days, occupied three more Columbia buildings and the President’s office. At issue were Columbia’s connection to the Vietnam War (through its affiliation with a weapons research think tank)... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-13 08:55:34 UTC ]
More news stories like this | All news stories tagged with: #reading list #vietnam war #hamilton hall


The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this | All news stories tagged with: #audiobook #harry potter #jim dale #stephen fry #sit alongside #jk rowling #market dominance #audiobook sales


Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
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'PW' Taps Cevin Bryerman to Lead New Venture, PW Content Studio; Joe Murray Promoted to Publisher

Launched earlier this year, PW Content Studio is devoted to creating new experiences and offerings for the professional publishing community, including custom content and events. Murray has been with 'Publishers Weekly' for 25 years, most recently serving as v-p of sales and associate publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Schiff Introduces Bill to Require Transparency in AI Training

The measure would require AI companies to disclose all copyrighted works used in training an AI system. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
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OCLC Acquires CloudLibrary Digital Content Platform

Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Why you should read some Samuel Delany today (and every day).

Today Samuel Delany–inventor/expander of several galaxies–turns 82. And I for one would like to throw some birthday love towards this greatest of octogenarians. Known for his high-concept science fiction and his sharp theories on social contact, Delany’s canon spans genres and generations. I... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-01 17:53:48 UTC ]
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The best early Amazon Big Spring Sale deals you can shop today

There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget

[ Engadget | 2024-03-15 16:15:34 UTC ]
More news stories like this | All news stories tagged with: #kindle #expert editors #spring sales #coming days #days ago #airpods pro #ve rounded #landing page


Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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SCBWI Addresses the Humanitarian Crisis in Gaza

In response to a petition by authors and illustrators demanding the organization call for an Israeli ceasefire, SCBWI issued a statement on Instagram called adequate by some and overcautious by others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
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The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans... Continue reading at AdWeek

[ AdWeek | 2024-02-26 19:00:07 UTC ]
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'Today' co-anchor Savannah Guthrie puts her faith on the line in a new book

Guthrie is now a best-selling author with "Mostly What God Does," a manual for people on how to use faith in their everyday lives. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-23 11:00:15 UTC ]
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U.K. Publishing Spotlight: Head of Zeus Prioritizes the U.S. Market

The managing director of Head of Zeus argues that the U.S. market presents a big opportunity for U.K. publishers, and is worth the effort to break through. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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