The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #syndicate content #content syndication #address transparency #consumer expectations #driving corporations #early days #modern internet #steadily rising #increased focus #companies seek #increase awareness #improve roi #digital content

Other Publishing stories related to: 'The need to address transparency in content marketing today'


Why you should read some Samuel Delany today (and every day).

Today Samuel Delany–inventor/expander of several galaxies–turns 82. And I for one would like to throw some birthday love towards this greatest of octogenarians. Known for his high-concept science fiction and his sharp theories on social contact, Delany’s canon spans genres and generations. I... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-01 17:53:48 UTC ]
More news stories like this | News stories tagged with: #science fiction


The best early Amazon Big Spring Sale deals you can shop today

There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget

[ Engadget | 2024-03-15 16:15:34 UTC ]
More news stories like this | News stories tagged with: #landing page #ve rounded #days ago #coming days #kindle


Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets


Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this | News stories tagged with: #book markets #nielsen


'Today' co-anchor Savannah Guthrie puts her faith on the line in a new book

Guthrie is now a best-selling author with "Mostly What God Does," a manual for people on how to use faith in their everyday lives. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-23 11:00:15 UTC ]
More news stories like this | News stories tagged with: #best-selling author


Leslie Jamison! Michiko Kakutani! The wildness of Old English! 23 new books out today.

It’s another Tuesday, and that means that a bevy of beautiful new books are out. And it’s a brilliant bevy indeed: below, you’ll find twenty-three new titles to consider that span an incredible range, including a raw new memoir from Leslie Jamison on motherhood and the self; the esteemed... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-20 09:46:58 UTC ]
More news stories like this | News stories tagged with: #leslie jamison #michiko kakutani #memoir


PubWest Highlights Nontraditional Retail Success, Addresses A.I.

At this year's PubWest Conference, several publishing professionals noted ways they have found to amplify sales by partnering with more nontraditional book retailers, while for others, discussions of A.I. and the future of the industry remained front and center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pubwest conference


Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
More news stories like this | News stories tagged with: #sales tax #strong year #international book


How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #media companies #growing number #independent publisher


Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #annual letter #marketing efforts #book group


AAP’s September StatShot: US Book Market Up 0.8 Percent YTD

 US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
More news stories like this | News stories tagged with: #post aap #statshot report #book market


Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican children #post children #publishers discuss #mexican market


Naomi Alderman On Tech Billionaires as Today’s Villains

This week on The Maris Review, Naomi Alderman joins Maris Kreizman live at the Strand Bookstore in New York City to discuss The Future, out now from Simon & Schuster. Subscribe and download the episode, wherever you get your podcasts. * from the episode: Maris Kreizman: You really captured... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-07 09:06:54 UTC ]
More news stories like this | News stories tagged with: #naomi alderman #maris review #strand bookstore #simon schuster #maris kreizman #bookstore


Quarto to Go Private, Delist from London Stock Market

The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #-based publisher #save money


Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with: #executive team #advertising industry #today announced #vice president #general manager #conde nast