The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #early days #increased focus #increase awareness #digital content

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World Literature Today Announces 2023 Student Translation Prize Winners

World Literature Today Announces 2023 Student Translation Prize Winners News and Events [email protected] Tue, 05/30/2023 - 09:42 Katie Kassam and Vala Thorodds, winners of the 2023 Student Translation PrizesWorld Literature Today, the University... Continue reading at World Literature Today

[ World Literature Today | 2023-05-30 14:42:03 UTC ]
More news stories like this | All news stories tagged with: #book review #science fiction #penguin book #faculty sponsor #white review #united kingdom #national anthem #south london


World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature

World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature News and Events [email protected] Wed, 05/24/2023 - 13:17 Top row (left to right): Angie Cruz, Ananda Devi (credit: J.F. Paga (Grasset)), Jenny... Continue reading at World Literature Today

[ World Literature Today | 2023-05-24 18:17:59 UTC ]
More news stories like this | All news stories tagged with: #literary festival #literary award #czesław miłosz #visit neustadtprize #neustadt prizes #generous endowment #eagle feather #silver replica #edwidge danticat #significant body #living writer #equally eligible #international prizes


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print book #nielsen #print books #flat compared


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #artificial intelligence #ad formats


BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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Southern Manitoba libraries battle defunding attempts over sex-ed content in children's books

What started last year with a group trying to get a few children's sexual education books pulled from the shelves of a southern Manitoba library has now turned into accusations that its staff are pedophiles and a campaign to defund it, the... Continue reading at CBC

[ CBC | 2023-05-01 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries


The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
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Blackstone and Valiant Announce Inaugural Novels Based on Comics Content

Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #miami beach #newly launched #marketing ecosystem


At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | All news stories tagged with: #american culture #major shift #challenges appeared


A Quick Disclaimer Before My Book Review Today…

A BookToker offers a quick disclaimer before a negative review to head off some anticipated complaints in the comments... Continue reading at Book Riot

[ Book Riot | 2023-04-19 10:31:00 UTC ]
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Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
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How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | All news stories tagged with: #digital media


It’s Their Content, You’re Just Licensing it

Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at The New York Times

[ The New York Times | 2023-04-04 23:45:06 UTC ]
More news stories like this | All news stories tagged with: #e-book #agatha christie #roald dahl


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
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Publishers, Internet Archive Set for Key Hearing Today

After nearly three years of legal wrangling, a federal judge today will hear cross motions for summary judgment in a closely watched lawsuit challenging the legality of the Internet Archive's program to scan and lend print library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #internet archive #summary judgment #legal wrangling


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Pasoli and Thomas on Today’s 60th Bologna Opening

With a buoyant mood and a new coalition of new features, Bologna Children's Book Fair beats its own record for its number of exhibitors. The post Pasoli and Thomas on Today’s 60th Bologna Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-06 05:14:18 UTC ]
More news stories like this | All news stories tagged with: #children's book #bologna children


At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | All news stories tagged with: #children's book #events including #bologna children