The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #syndicate content #content syndication #address transparency #consumer expectations #driving corporations #early days #modern internet #steadily rising #increased focus #companies seek #increase awareness #improve roi #digital content

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Cannes Today—AI obsession, Edelman stalked, Spike Lee's Cannes take and more

Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 19:48:12 UTC ]
More news stories like this | News stories tagged with: #media deals #global head #garett sloane #nielsen


Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | News stories tagged with: #kendrick lamar #short film #beautiful life #nielsen


Get These SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-06-19 13:54:50 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks


Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #nielsen


CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #growth opportunities #middle grade #children’s book


Google and Facebook urged by EU to label AI-generated content

Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian

[ The Guardian | 2023-06-05 13:06:04 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #digital content


Publicis Groupe joins content standards body

The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week

[ Media Week | 2023-06-05 12:11:00 UTC ]
More news stories like this | News stories tagged with: #digital media


The Audiobook Market, and Revenue, Keeps Growing

The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook market #double-digit growth #audiobook sales #audiobook


World Literature Today Announces 2023 Student Translation Prize Winners

World Literature Today Announces 2023 Student Translation Prize Winners News and Events [email protected] Tue, 05/30/2023 - 09:42 Katie Kassam and Vala Thorodds, winners of the 2023 Student Translation PrizesWorld Literature Today, the University... Continue reading at World Literature Today

[ World Literature Today | 2023-05-30 14:42:03 UTC ]
More news stories like this | News stories tagged with: #south london #national anthem #united kingdom #white review #faculty sponsor #penguin book #science fiction #book review


World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature

World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature News and Events [email protected] Wed, 05/24/2023 - 13:17 Top row (left to right): Angie Cruz, Ananda Devi (credit: J.F. Paga (Grasset)), Jenny... Continue reading at World Literature Today

[ World Literature Today | 2023-05-24 18:17:59 UTC ]
More news stories like this | News stories tagged with: #international prizes #equally eligible #living writer #significant body #edwidge danticat #silver replica #eagle feather #generous endowment #neustadt prizes #visit neustadtprize #czesław miłosz #literary award #literary festival


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat compared #print books #nielsen #print book


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content


BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales


Southern Manitoba libraries battle defunding attempts over sex-ed content in children's books

What started last year with a group trying to get a few children's sexual education books pulled from the shelves of a southern Manitoba library has now turned into accusations that its staff are pedophiles and a campaign to defund it, the... Continue reading at CBC

[ CBC | 2023-05-01 10:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries


The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Blackstone and Valiant Announce Inaugural Novels Based on Comics Content

Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #blackstone publishing


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with: #challenges appeared #major shift #american culture


A Quick Disclaimer Before My Book Review Today…

A BookToker offers a quick disclaimer before a negative review to head off some anticipated complaints in the comments... Continue reading at Book Riot

[ Book Riot | 2023-04-19 10:31:00 UTC ]
More news stories like this | News stories tagged with: #book review


Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media