The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #early days #increased focus #increase awareness #digital content

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AAP StatShot Shows the US Book Market Flat in May

In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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SFF eBooks On Sale Today for $5 or Less!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-24 13:36:59 UTC ]
More news stories like this | All news stories tagged with: #ebooks #science fiction #sff ebooks


Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #children’s book #reach readers #book imprints


Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | All news stories tagged with: #privately owned #user experience


SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-17 13:53:44 UTC ]
More news stories like this | All news stories tagged with: #ebooks #science fiction #sff ebooks


SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-10 14:20:58 UTC ]
More news stories like this | All news stories tagged with: #ebooks #science fiction #sff ebooks


Dungeons and Dragons Rulebooks on Sale for 40% Off Today!

A ton of Dungeons and Dragons hardcover rulebooks are on sale today for about 40% off, from the basics to the more advanced. Continue reading at Book Riot

[ Book Riot | 2023-07-05 13:24:17 UTC ]
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Germany’s 2022 Market Report: Turnover Down 1.9 Percent

The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
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SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-03 14:54:55 UTC ]
More news stories like this | All news stories tagged with: #ebooks #science fiction #sff ebooks


USA Today is bringing back its bestseller list—with some improvements.

As most people reading this website are aware, the literary media has been in steady decline for the last two decades. So in December 2022, when USA Today announced it was putting its bestseller list “on hiatus”—internet parlance for “dead and gone forever”—most of us saw it as one more nail in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-28 14:05:30 UTC ]
More news stories like this | All news stories tagged with: #bestseller list #steady decline #people reading #bestseller list— #bringing back #usa today


USA Today resumes its bestseller list for books after monthslong hiatus

USA Today’s weekly list of bestselling books returned Wednesday, ending a monthslong hiatus Continue reading at ABC News

[ ABC News | 2023-06-28 14:02:03 UTC ]
More news stories like this | All news stories tagged with: #bestseller list #usa today


Cannes Today—AI obsession, Edelman stalked, Spike Lee's Cannes take and more

Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 19:48:12 UTC ]
More news stories like this | All news stories tagged with: #nielsen #garett sloane #global head #media deals


Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | All news stories tagged with: #nielsen #beautiful life #short film #kendrick lamar


Get These SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-06-19 13:54:50 UTC ]
More news stories like this | All news stories tagged with: #ebooks #science fiction #sff ebooks


Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #children’s book #middle grade #growth opportunities #book market


Google and Facebook urged by EU to label AI-generated content

Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian

[ The Guardian | 2023-06-05 13:06:04 UTC ]
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Publicis Groupe joins content standards body

The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week

[ Media Week | 2023-06-05 12:11:00 UTC ]
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The Audiobook Market, and Revenue, Keeps Growing

The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook sales #double-digit growth #audiobook market