Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'
[ Fast Company | 2024-09-17 16:24:38 UTC ]
With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
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Activision Blizzard Inc. wants to make eSports mainstream by bringing the video game competitions not to TV, but rather to the world’s largest social media company. The Santa Monica video game-maker’s Media Networks unit announced Thursday a trio of plans intended to increase awareness of eSports... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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End date for print edition still undetermined as brand plans to focus on digital content. The post Penthouse Folds Print Magazine After 50 Years appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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The gig: Jody Gerson is the chair and chief executive of Universal Music Publishing Group, representing songwriters such as Demi Lovato and Big Sean. UMPG is part of Santa Monica-headquartered Universal Music Group, the world's largest record company. Early days: Gerson, 54, grew up in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-11 00:00:00 UTC ]
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Biggest overhaul of law for years will see statutory rights traditionally covering cars and white goods extended to apps and music downloadsMillions of UK consumers who download music or buy ebooks can now claim a replacement if the digital content they have bought is faulty.In an overhaul of... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday. Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
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Virtual reality may still be closer to science fiction for most people, but don't tell that to Discovery. The company's new eight-person virtual reality unit has gone deep on the tech with videos that show people what it's like to surf, swim with sharks and survive in the wild. Fusion has also... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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E-books are not the only game in town when it comes to digital content used by students in the classroom and school library. Here’s a sampling of new products lauded by educators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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A “busy and focused” Beijing International Book Fair (BIBF) kicked off yesterday (26th August) with a record number of exhibitors, the biggest-ever UK contingent and many fair-goers saying the current Chinese stock market turmoil would do little to dent their future publishing plans. Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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Former v-p of digital content in B&N's Nook ebook division Theresa Horner is joining Scribd as its v-p of strategy and new content verticals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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Although publisher’s 25 job cuts make commercial sense, it must ensure that in its digital enthusiasm it favours editorial quality over content quantityTrinity Mirror is to cut 25 jobs in its Midlands operation: 19 jobs will go in Birmingham and six in Coventry.In a letter to staff, the company... Continue reading at The Guardian
[ The Guardian | 2015-06-05 00:00:00 UTC ]
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Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always “want to be able to describe, in English, how t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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The European Commission has a grand plan to create a single market for digital content across all the member states of the EU, so it can be bought and sold without barriers such as the administrative burden of different VAT rates. The creation of that market will help entrepreneurial start-up... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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In a new venture targeting girls ages 6-12, DC Comics is teaming with Random House, Mattel and Lego to release a multifaceted line of print and digital content and merchandise based on its female superheroes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
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Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age
[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
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