The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #early days #increased focus #increase awareness #digital content

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Apple Tweaks iBook Language: Your Content Is Your Content

A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD

[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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OpenAI Is Paying Dotdash Meredith At Least $16 Million to License Its Content

The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum... Continue reading at AdWeek

[ AdWeek | 2024-11-18 09:18:13 UTC ]
More news stories like this | All news stories tagged with: #digital media #dotdash meredith #$16 million


Macmillan Marketing VP’s Election Post Stirs Anger

In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #macmillan #raising concerns #personal account #macmillan children #election day


‘I am the industry!’: Keke Palmer on being Hollywood’s queen of content

Singer, gameshow host, podcaster – the actor has built a reputation for doing it all. And with an autobiography/self-help guide coming soon, she’s out to prove there’s nothing wrong with being a jack of all tradesIn an era when social media has turned us all into products to promote, Keke Palmer... Continue reading at The Guardian

[ The Guardian | 2024-11-02 11:55:13 UTC ]
More news stories like this | All news stories tagged with: #memoir #video chat #tv show #jordan peele


Ingram Content Group launches new research tool

Ingram Content Group has unveiled a new IP database and research tool, called MediaScout. Here's what it can do. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-10-18 18:59:37 UTC ]
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Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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Frankfurt Book Fair: FEP’s Data ‘Story’ of the European Book Market

The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
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Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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A Look at Crime and Mystery in the Philippines’ Book Market

Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of  Frankfurter... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
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New Hardcover and Paperback Books On Sale Today for 50% Off for Amazon Prime Members

These new hardcovers and paperbacks are on sale for 50% off or more as Prime Day Early Deals. Continue reading at Book Riot

[ Book Riot | 2024-10-01 15:02:37 UTC ]
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New California law will force companies to admit you don't own digital content

California Governor Gavin Newsom has signed AB 2426, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying... Continue reading at Engadget

[ Engadget | 2024-09-26 20:30:54 UTC ]
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US Supreme Court: AAP, Authors Guild File Brief on Sexual Content Law

Banned Books Week: Association of American Publishers, Authors Guild, and others file an amicus brief with US Supreme Court. The post US Supreme Court: AAP, Authors Guild File Brief on Sexual Content Law appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-24 18:56:17 UTC ]
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CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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Stop press: it’s the very last Evening Standard in London today. And that tells us a lot about Britain in 2024 | James Hanning

Local, national, international – the weekday paper was a brilliant one-stop shop. But information, and how we get it, is more atomised nowLocal daily to close.” Ultimately, that is the truth. From today, London’s Evening Standard is indeed ceasing to appear every weekday, as it has for almost... Continue reading at The Guardian

[ The Guardian | 2024-09-19 07:00:10 UTC ]
More news stories like this | All news stories tagged with: #print edition #phone hacking #deputy editor #long ago #evening standard #london today


Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | All news stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia


This startup wants to be the iTunes of AI content licensing

TollBit The 28-year-old founders of TollBit, a New York-based startup that is all of six months old, think we’re living in the “Napster days” of AI. Just like people of a certain generation downloaded digital music, companies are ripping off vast swaths of the internet without paying the rights... Continue reading at Engadget

[ Engadget | 2024-08-23 16:29:42 UTC ]
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OpenAI will now use content from Wired, Vogue and The New Yorker in ChatGPT's responses

Condé Nast, the media conglomerate that owns publications like The New Yorker, Vogue and Wired, has announced a multi-year partnership OpenAI to display content from Condé Nast titles in ChatGPT as well as SearchGPT, the company’s prototype AI-powered search engine. The partnership comes amid... Continue reading at Engadget

[ Engadget | 2024-08-20 19:30:57 UTC ]
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St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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STEM/STEAM Books Address Climate Change

Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #paying attention #climate change #heat waves