The Guardian view on fiction vending machines: attention seekers | Editorial

If they succeed in distracting commuters from their smartphones, short story dispensers will be a welcome addition to the landscapeCan fiction miniatures dispensed through slots lure commuters away from their smartphone apps and social media feeds into the imaginary worlds created by authors including Virginia Woolf and Anthony Horowitz? We are about to find out. The French company Short Édition, which already has short-story vending machines in France, Hong Kong and the US, arrives in the UK this week, unveiling its first three terminals in London. Henceforth, travellers through Canary Wharf will have the option of forsaking news, email, Football Manager 2019 and every other temptation their handheld device can offer in favour of a story on a scroll of paper, printed on demand for free.It’s a modern twist on the idea of a free bookstall or swap scheme, already familiar to rail travellers across the UK. The cost is borne by businesses, which are encouraged to install the machines as a way of improving customer experiences and preventing people from getting cross or bored. The novelty lies in the dispenser, but also the brevity and portability of the reads on offer, which range from one minute to half an hour, and can also be viewed online. (Mr Horowitz has been commissioned to pen a 60-second whodunnit for the launch.) They demand far less time and energy than a book – in many cases, less effort to read even than a chapter – and will take up next to no space in a bag.... Continue reading at 'The Guardian'

[ The Guardian | 2019-04-02 00:00:00 UTC ]
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[ Digiday | 2018-04-02 00:00:00 UTC ]
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