The Guardian's Tim Gentry on Why the Digital Advertising Problem Needs a Unified Solution

It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held. The ability to id ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Guardian wins Amnesty media award for best use of digital media

Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian

[ The Guardian | 2022-05-06 10:11:30 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Guardian Media Group hires new advertising chief

Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week

[ Media Week | 2021-01-14 13:39:31 UTC ]
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‘Solutions and Other Problems’ author Allie Brosh talks cats, depressions and the joys of Zoom book tours

Brosh’s long-awaited graphic memoir comes seven years after her bestseller, “Hyperbole and a Half.” Continue reading at The Washington Post

[ The Washington Post | 2020-10-08 11:49:19 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #third-party data #third-party cookies #paradigm shift #digital advertising

Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
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A Solution to Amazon’s Counterfeiting Problem (shelftalker)

In this new era of mutual assistancem a bookseller offers his advice to Amazon regarding the counterfeit books issue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-22 11:00:16 UTC ]
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Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Comcast’s Tech Unit Unveils Tool to Unify Linear and Digital Media Buys

Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize--or remove--human error. The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign... Continue reading at AdWeek

[ AdWeek | 2019-05-22 13:00:45 UTC ]
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Are Performance-Based Marketplaces the Solution to Digital Media’s Demise?

BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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The potato solution: how the Guardian switched to biodegradable packaging

In January, the Guardian became the first national newspaper to use recyclable packaging. Here, the team behind the change explain how it came about – and how readers have respondedAs part of a pioneering move to reduce plastic waste, the Guardian’s print edition will no longer be sold in... Continue reading at The Guardian

[ The Guardian | 2019-02-09 00:00:00 UTC ]
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‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem

BuzzFeed, Group Nine Media and other big digital publishers are floating the idea of merging to get better terms from Google and Facebook. It won't work. The post ‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-20 00:00:00 UTC ]
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How McClatchy plans to pursue national advertisers’ digital budgets

The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-15 00:00:00 UTC ]
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‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday

[ Digiday | 2018-10-25 00:00:00 UTC ]
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Digital Solutions in India 2018: A Quick Check on Metadata

At its most basic level, metadata is about 5W1H—the who, what, where, when, why, and how of a data set, object, or resource (such as an article, a book, or a journal). Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Digital Solutions in India 2018: Content Acquisition to Knowledge Delivery

Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #scholarly publishing #content acquisition #digital solutions