The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
News tagged with: #growing importance #ad viewability #media industry #including buzzfeed #vice media #huffington post

Other Publishing stories related to: 'The Growing Importance Of Ad Viewability'

Ann Patchett’s ‘These Precious Days’ is a beautiful reminder of what’s important

Patchett’s collection is built around an essay she wrote about an unexpected friendship. Continue reading at The Washington Post

[ The Washington Post | 2021-11-26 11:43:51 UTC ]
More news stories like this | News stories tagged with: #ann patchett #precious days

Will Publishing Sales Grow Again?

Industry sales have increased only once since 2016—but 2021 is one strange year. Anything could happen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #industry sales

Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | News stories tagged with: #summer appeared #nielsen

Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with: #christmas ad #picture book #trouble-making dragon #fire-sneezing dragon #self-published children #striking similarity #john lewis #children’s book

‘We Are Not Like Them’ continues an important conversation. We shouldn’t look away.

Christine Pride and Jo Piazza’s novel explores the fallout after the shooting of an unarmed Black teen. Continue reading at The Washington Post

[ The Washington Post | 2021-11-02 12:00:00 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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New research finds a growing appetite for Australian books overseas, with increased demand in China

A new survey of Australia’s international book rights sales finds children’s books are most popular with overseas buyers but adult fiction is catching up. Continue reading at The Conversation

[ The Conversation | 2021-10-18 19:12:38 UTC ]
More news stories like this | News stories tagged with: #research finds #increased demand #adult fiction

A Growing Breed in France: Literary Agents Find New Traction

Long under-appreciated in the French book business, literary agents are making headway in rights and representation. A new report looks at their gains.  The post A Growing Breed in France: Literary Agents Find New Traction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-15 11:06:45 UTC ]
More news stories like this | News stories tagged with: #traction appeared #literary agents

Fairlight Moderns grows with two more for 2022

Fairlight Books is expanding its Fairlight Moderns collection with two new titles publishing in spring 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-09-15 21:47:27 UTC ]
More news stories like this | News stories tagged with: #fairlight books #titles publishing

Growing Up in Ireland report reveals impact of library funding’s 2008 scrapping

In 2008, as the global financial crisis peaked and Ireland faced a long period of austerity, the government announced that the primary school library fund would be cut in its entirety. The €2.2m annual investment from the then-Department of Education & Science had been in place for 37 years;... Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 10:30:52 UTC ]
More news stories like this | News stories tagged with: #library funding #long period #government announced #public libraries

‘Three Girls from Bronzeville’ is a story about growing up on Chicago’s South Side — and so much more

Dawn Turner’s memoir gives a tutorial of urban decay, White privilege, poor city planning and the influence of fads and digital advances on Black urban teenagers. Continue reading at The Washington Post

[ The Washington Post | 2021-09-08 12:00:00 UTC ]
More news stories like this | News stories tagged with: #white privilege #memoir

People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | News stories tagged with: #product development #nielsen finds #nielsen

How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | News stories tagged with: #remove ads #kindle fire #special offers #save money #purchase price #good idea #bad news #amazon offers #lower price #fire tablet #kindle

‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

HarperCollins reports record profits as global revenue grows 19%

HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 19:17:08 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media company #bonnier corp #bonnier

Viking promotes editors Brown and Moynes as imprint grows

Penguin General imprint Viking has promoted editor Connor Brown and Vikki Moynes as it continues to grow its non-fiction and fiction publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 10:11:50 UTC ]
More news stories like this | News stories tagged with: #fiction publishing

Print Book Sales Could Grow by 2% This Year—Or by 8%

In a presentation on July 21, NPD BookScan said that, based on current trends, unit sales of print books are likely to finish 2021 with a gain over 2020. How high that gain will be depends on several factors, including the future course of the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #current trends #print books #bookscan

Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media