The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s, led by Facebook, Google and, increasingly, Amazon. Google, in... Continue reading at 'AdWeek'
[ AdWeek | 2019-12-30 14:28:27 UTC ]
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#advertising dollars
#mobile screens
#big tech
#madison avenue
#digital media
Dolphin Junction by Mick Herron (John Murray) was the most reviewed fiction book this week as it was mentioned in the Guardian, New York Times, Telegraph and Times. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 12:03:32 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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#nielsen
The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-15 05:01:00 UTC ]
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#vox media
#combined company
#digital publisher
Nadifa Mohamed's novel is inspired by the life and death of Mahmood Hussein Mattan. Continue reading at The Washington Post
[ The Washington Post | 2021-12-14 18:56:42 UTC ]
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#fortune men
#innocent man
#nadifa mohamed
https://www.newstatesman.com/culture/books/2021/12/olga-tokarczuks-the-books-of-jacob-an-epic-that-sinks-under-the-weight-of-factsThis week in fiction, The Books of Jacob by Olga Tokarczuk (Fitzcarraldo) continued to be covered in the newspapers, picking up mentions in the Telegraph and New... Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 02:10:37 UTC ]
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#olga tokarczuk
Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 06:17:20 UTC ]
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#join head
In the lead up to Christmas, many publications, including the Guardian, Times, Telegraph, Daily Mail, Evening Standard, Financial Times, New York Times and iNews, have released their best book of the year articles. Continue reading at The Bookseller
[ The Bookseller | 2021-12-07 01:26:05 UTC ]
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#including theguardian
#daily mail
#evening standard
#book of the year
Non-fiction children's books publisher What On Earth Books has launched a digital book collection service, available through subscription. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 09:06:53 UTC ]
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Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian
[ The Guardian | 2021-12-05 10:00:51 UTC ]
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Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads. Continue reading at Advertising Age
[ Advertising Age | 2021-12-02 14:44:34 UTC ]
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#audiobook
Yomi Sode, Raymond Antrobus and Victoria Adukwei Bulley are among 17 contemporary Black British poets recording their poems for a new collection by the Poetry Archive and Obsidian Foundation. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 19:40:50 UTC ]
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#digital collection
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A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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In her series of columns Lizzie Damilola Blackburn, debut author of Yinka, Where is Your Huzband? (Viking), reveals all about the reality behind the dream of being published. Continue reading at The Bookseller
[ The Bookseller | 2021-11-24 18:40:43 UTC ]
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#debut author
The Every by Dave Eggers (Hamish Hamilton) took the media by storm this week picking up mentions in The Guardian, Telegraph, Sunday Times, Times, iNews and Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 14:18:03 UTC ]
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#sunday times
Key high street retailers, printing companies and publishers are enacting changes in their supply chains to reduce their carbon footprint, delegates at the The Bookseller's FutureBook conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 08:54:37 UTC ]
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The publishing industry needs to collaborate in order to improve its sustainability, because the size of the challenge is “so enormous” FutureBook audiences were told today. Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 06:42:09 UTC ]
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The industry must source talent in innovative ways and focus on hiring differently and looking outside London if any tangible progress is to be made on representation, The Bookseller’s FutureBook Conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 01:33:30 UTC ]
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Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:38:24 UTC ]
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Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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