Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched online on Monday, with the brand available on platforms including Instagram, Pinterest, Tumblr, Facebook and Twitter.Lauren Holleyoake, publisher of The Debrief, says that there is a gap in the market for pushing a highly-targeted product at "constantly connected, influential, 20-something women.""Our target market does go to Mail Online, Stylist, Metro – those broad, mass-market brands – but they don't feel it is really them, they are not as targeted," she said.She admitted that The Debrief will bear some hallmarks of Jonah Peretti's hugely successful BuzzFeed, which has been built on the back of catchy lists of humorous and "must-read" lists, but denied that Bauer is looking to create a "BuzzFeed for 20-something women"."I don't think we compare to anything else, really. BuzzFeed has been hugely successfully and we will have elements like lists, but we also have our own unique approach," she said. "There will be a depth of content, longer reads, videos, shorter pieces, as well as formats like lists."Bauer Media is the latest magazine publisher to eschew using an established brand – such as Heat or Grazia magazines or Kiss FM – in a bid to target a new generation of digital... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World
[ BBC World | 2020-11-19 19:56:28 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
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Hamish Hamilton has acquired Pat Barker's The Women of Troy, the "eagerly awaited" sequel to The Silence of the Girls (Penguin, 2019). Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 04:29:31 UTC ]
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The novel’s self-help aphorisms are superficial when they aren’t simply nonsensical. Continue reading at The Washington Post
[ The Washington Post | 2020-11-11 07:27:41 UTC ]
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Oxford University Press has acquired Em Norry’s middle-grade title, Amber Undercover, about a teenager who has a secret double life as a spy. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 05:44:45 UTC ]
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New studies of Scripture can help shape the future of the Christian faith, according to religion publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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Tool contains publisher’s image libraries while encouraging public to upload their own photographs. Continue reading at Media Week
[ Media Week | 2020-11-04 14:41:51 UTC ]
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Three libraries, including two major metropolitan downtown facilities, have seen vandalism related to voter intimidation in the last two weeks. Continue reading at Book Riot
[ Book Riot | 2020-11-02 11:35:00 UTC ]
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Hodder Studio has pre-empted a "captivating and joyous" debut novel from Buzzfeed editor and writer Tomi Obaro, set in Lagos and following the evolving fates of three best friends. Continue reading at The Bookseller
[ The Bookseller | 2020-10-30 07:36:18 UTC ]
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Hachette Children’s Group has acquired two YA novels from debut author Adiba Jaigirdar, including two "heart-warming" queer romances based in Dublin featuring Bengali protagonists. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 05:52:10 UTC ]
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Headline Publishing Group has acquired Tessa Dunlop's Army Girls - The Secrets and Stories of Military Service from the Final Few Women who Fought in World War II. Continue reading at The Bookseller
[ The Bookseller | 2020-10-23 10:34:34 UTC ]
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In lieu of a physical event, Horace has been roaming the virtual halls, fuelled by German confectionery and decked out head-to-toe in FBF merchandise Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:39:49 UTC ]
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The inaugural Streatham Arts Festival is to be headlined by a panel event, featuring contributors to 2020 anthology Slay in Your Lane Presents: Loud Black Girls in conversation with Yomi Adegoke and Elizabeth Uviebinené. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 17:13:34 UTC ]
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Trigger Publishing will publish The Smart Girl’s Handbook, a "no-nonsense self-empowerment handbook" for women from founder and c.e.o. of Smart Girl Tribe Scarlett V Clark. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 02:23:28 UTC ]
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John Murray has acquired Emily Layden's debut novel All Girls, already optioned by HBO, exploring assault, consent and "what it means to be a young female in today’s world". Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 22:43:02 UTC ]
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Puffin has netted The Dream Team, a football-themed middle-grade series from Priscilla Mante, in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 00:18:30 UTC ]
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Industry experts weighed in on the state of the Christian publishing industry during the virtual American Christian Fiction Writers Conference on Sept. 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Jennifer Nansubuga Makumbi’s Uganda-set novel follows a girl caught between tradition and her rebellious urges. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 08:24:52 UTC ]
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Following a slew of press coverage and prize successes—including scooping last week’s Branford Boase Award—Pushkin Children’s Books is looking to grow its list. Continue reading at The Bookseller
[ The Bookseller | 2020-09-18 09:11:35 UTC ]
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