Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched online on Monday, with the brand available on platforms including Instagram, Pinterest, Tumblr, Facebook and Twitter.Lauren Holleyoake, publisher of The Debrief, says that there is a gap in the market for pushing a highly-targeted product at "constantly connected, influential, 20-something women.""Our target market does go to Mail Online, Stylist, Metro – those broad, mass-market brands – but they don't feel it is really them, they are not as targeted," she said.She admitted that The Debrief will bear some hallmarks of Jonah Peretti's hugely successful BuzzFeed, which has been built on the back of catchy lists of humorous and "must-read" lists, but denied that Bauer is looking to create a "BuzzFeed for 20-something women"."I don't think we compare to anything else, really. BuzzFeed has been hugely successfully and we will have elements like lists, but we also have our own unique approach," she said. "There will be a depth of content, longer reads, videos, shorter pieces, as well as formats like lists."Bauer Media is the latest magazine publisher to eschew using an established brand – such as Heat or Grazia magazines or Kiss FM – in a bid to target a new generation of digital... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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The digital media company, which will merge with a publicly listed shell company in what is known as a SPAC deal, also lined up about $150 million in debt financing. Continue reading at The New York Times
[ The New York Times | 2021-06-25 00:38:07 UTC ]
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News and digital media giant to use special purpose acquisition company (Spac) to go public and to acquire Complex for $300mBuzzFeed, the news, digital media and lifestyle company, has announced plans to become a publicly traded company through a special purpose acquisition company (Spac) that... Continue reading at The Guardian
[ The Guardian | 2021-06-24 16:39:34 UTC ]
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The digital publisher is said to be on the verge of announcing a SPAC merger that would take the company public. Continue reading at The New York Times
[ The New York Times | 2021-06-24 15:16:53 UTC ]
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Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Sure, books like “The Hill We Climb,” “Poems of Healing” and “How to Heal the World” mean well, but recovery on command is tricky. Continue reading at The Washington Post
[ The Washington Post | 2021-04-14 12:00:00 UTC ]
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If you’re looking for nonfiction about girls around the world, check out these books, including Banned Book Club by Kim Hyun Sook, Ryan Estrada, Hyung-Ju Ko. Continue reading at Book Riot
[ Book Riot | 2021-03-30 10:37:00 UTC ]
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Emily Layden’s debut follows a parade of characters at a school that’s reckoning with its past mistakes. Continue reading at The Washington Post
[ The Washington Post | 2021-02-25 06:43:17 UTC ]
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The inaugural Barbellion Prize for ill and disabled voices in writing has been won by artists and author Riva Lehrer for Golem Girl: A Memoir (Virago). Continue reading at The Bookseller
[ The Bookseller | 2021-02-12 02:31:35 UTC ]
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Has this Google lawyer written the book of the year? The part-time author talks about the inspiration for her thriller about siblings who flee abusive parents and their ‘house of horror’Abigail Dean was about to turn 30 when she suddenly realised that her job as a lawyer was using up all the... Continue reading at The Guardian
[ The Guardian | 2021-01-25 06:00:07 UTC ]
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The free provision of e-books for children by Oak National Academy has been branded a "wake up call" for a sector still awaiting its long-discussed shared website for all public libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 04:54:52 UTC ]
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"Rebeldita la Alegre en el País de los Ogros," by Oriel María Siu, was inspired by the glaring gap between her family's experiences and the children's books she saw on library shelves. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-13 15:00:43 UTC ]
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Holliday Grainger has been confirmed as the narrator of Girl A (HarperCollins), the hotly tipped debut novel by Abigail Dean. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 06:22:44 UTC ]
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Katie the Catsitter wrangles 217 “genius-level smart,” slightly “evil” felines in Colleen AF Venable and Stephanie Yue’s new graphic novel series. Continue reading at The New York Times
[ The New York Times | 2021-01-03 15:27:37 UTC ]
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I was on page 186 when I knew I was going to finish The Other Black Girl by Zakiya Dalila Harris in one night. The novel is a window into what it is to survive as the only Black girl in a predominantly white space. I found myself laughing and cringing in equal measure so many times whilst... Continue reading at The Bookseller
[ The Bookseller | 2020-12-23 15:08:08 UTC ]
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Author Mandy Robotham’s historical novel pays homage to such real-life journalists as Sigrid Schultz and Martha Gellhorn. Continue reading at The Washington Post
[ The Washington Post | 2020-12-15 06:37:17 UTC ]
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Fourth Estate has triumphed in a four-way publisher auction for Daphne Palasi Andreades’ “evocative and original” debut novel Brown Girls in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 17:18:36 UTC ]
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Indie-focused retail site Bookshop.org has now made more than £500,000 for stores in just over a month since its launch. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 05:04:07 UTC ]
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Michelle Gallen’s winning novel documents one Irish woman’s effort to organize the chaos swirling around her. Continue reading at The Washington Post
[ The Washington Post | 2020-12-02 14:00:00 UTC ]
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In Fariha Róisín’s debut novel Like a Bird, protagonist Taylia Chatterjee lives a privileged life on Manhattan’s Upper West Side with her sister Alyssa. Alyssa often receives preferential treatment from their liberal, overbearing parents—a white Jewish mom, a Hindu Bengali dad. Taylia is... Continue reading at Electric Literature
[ Electric Literature | 2020-12-01 12:00:00 UTC ]
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Bloomsbury has launched its marketing and publicity campaign for Zakiya Dalila Harris' publishing-set novel, The Other Black Girl, with a proof going exclusively to industry professionals. Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 04:30:21 UTC ]
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