Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched online on Monday, with the brand available on platforms including Instagram, Pinterest, Tumblr, Facebook and Twitter.Lauren Holleyoake, publisher of The Debrief, says that there is a gap in the market for pushing a highly-targeted product at "constantly connected, influential, 20-something women.""Our target market does go to Mail Online, Stylist, Metro – those broad, mass-market brands – but they don't feel it is really them, they are not as targeted," she said.She admitted that The Debrief will bear some hallmarks of Jonah Peretti's hugely successful BuzzFeed, which has been built on the back of catchy lists of humorous and "must-read" lists, but denied that Bauer is looking to create a "BuzzFeed for 20-something women"."I don't think we compare to anything else, really. BuzzFeed has been hugely successfully and we will have elements like lists, but we also have our own unique approach," she said. "There will be a depth of content, longer reads, videos, shorter pieces, as well as formats like lists."Bauer Media is the latest magazine publisher to eschew using an established brand – such as Heat or Grazia magazines or Kiss FM – in a bid to target a new generation of digital... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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La Verne Wimberly, whose Sunday morning selfies in her fabulous hats went viral, is promoting the newly released 'My Sunday Best' during Easter season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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The Little Free Library nonprofit literacy organization announced that it hopes to eliminate book deserts across the U.S. by partnering with local community organizations to install and maintain book-sharing boxes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-29 04:00:00 UTC ]
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Looking for the best manga websites? These 8 will let you read manga, learn about upcoming releases, anime adaptations, and more. Continue reading at Book Riot
[ Book Riot | 2023-03-10 11:37:00 UTC ]
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The certified B Corporation aims to reach an audience of 50 million girls by 2025 as it continues to publish new books and expand into new media and storytelling formats. On Monday the girl-centered media brand Rebel Girls announced an $8 million Series A funding round led by publishing giant... Continue reading at Fast Company
[ Fast Company | 2023-03-06 09:30:00 UTC ]
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Rebel Girls, the media company whose mission is to instill confidence in girls, raised $8 million in a new funding round, with Penguin Random House its lead investor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-06 05:00:00 UTC ]
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Almost a week after being hit with an apparent cyberattack, book retailer Indigo's website is still offline, leaving customers with more questions than answers. Continue reading at CBC
[ CBC | 2023-02-14 18:13:31 UTC ]
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Cambridge University Press reports that 400 of its journals offer open-access options to publishers; 66 with fully open access and 340 hybrid. The post Cambridge University Press Aims for Full Open Access by 2025 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-14 11:01:59 UTC ]
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Shares of the digital media company have been struggling since it went public in a SPAC deal in late 2021. If you’re an owner of BuzzFeed stock (Nasdaq: BZFD), the last 24 hours have been very good for you. Yesterday, the stock soared thanks to news that BuzzFeed was partnering with OpenAI to... Continue reading at Fast Company
[ Fast Company | 2023-01-27 08:45:00 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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The American Library Association has released its preliminary data on attempts to censor books or limit library resources, and the numbers are bad. From Jan. 1 to Aug. 31, there were 681 “attempts to ban or restrict library resources,” targeting 1,651 titles in total. This number already exceeds... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-16 16:06:45 UTC ]
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The publisher offers traditional-quality end-to-end editorial, design, production, and marketing services, while also tailoring its services to meet the specific needs of its many authors. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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In today's German and international news conferences, key elements of Frankfurt Book Fair were spotlighted by organizers. The post Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-08 20:35:29 UTC ]
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The surge of readers has buoyed a part of the digital media world that has gradually declined in recent years. Continue reading at The New York Times
[ The New York Times | 2022-08-14 09:00:18 UTC ]
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Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek
[ AdWeek | 2022-07-25 13:00:00 UTC ]
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As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday
[ Digiday | 2022-07-11 04:01:00 UTC ]
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Karolina Waclawiak, its executive editor of culture, takes over the newsroom at a difficult moment for the digital media company. Continue reading at The New York Times
[ The New York Times | 2022-06-16 21:14:16 UTC ]
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A new look at Gillian Flynn’s cat-and-mouse tale, the novel that sparked a wave of copycat novels and a blockbuster movie. Continue reading at The Washington Post
[ The Washington Post | 2022-06-12 11:00:43 UTC ]
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Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post
[ The Washington Post | 2022-06-09 14:43:17 UTC ]
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Set in 1918, 'Radium Girls' by Cy. is the tragic story of the women working for the U.S. Radium Corporation who unknowingly painted the dials of clocks and watches with the deadly radioactive substance that would destroy their health and ultimately take their lives. An eight-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-01 04:00:00 UTC ]
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The digital publisher finds there’s no avoiding the industry’s punishing economics To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2022-03-22 15:51:02 UTC ]
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