Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched online on Monday, with the brand available on platforms including Instagram, Pinterest, Tumblr, Facebook and Twitter.Lauren Holleyoake, publisher of The Debrief, says that there is a gap in the market for pushing a highly-targeted product at "constantly connected, influential, 20-something women.""Our target market does go to Mail Online, Stylist, Metro – those broad, mass-market brands – but they don't feel it is really them, they are not as targeted," she said.She admitted that The Debrief will bear some hallmarks of Jonah Peretti's hugely successful BuzzFeed, which has been built on the back of catchy lists of humorous and "must-read" lists, but denied that Bauer is looking to create a "BuzzFeed for 20-something women"."I don't think we compare to anything else, really. BuzzFeed has been hugely successfully and we will have elements like lists, but we also have our own unique approach," she said. "There will be a depth of content, longer reads, videos, shorter pieces, as well as formats like lists."Bauer Media is the latest magazine publisher to eschew using an established brand – such as Heat or Grazia magazines or Kiss FM – in a bid to target a new generation of digital... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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Times fashion editor Harriet Walker’s debut novel The New Girl has been optioned for a film by Simon Friend Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 01:17:29 UTC ]
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A drowning haunts Susan Steinberg’s dark first novel about teenagers’ summer adventures. Continue reading at The Atlantic
[ The Atlantic | 2019-07-23 10:00:00 UTC ]
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The former MP is suing the publisher over an article and social media posts outlining misconduct allegations she labelled ‘slut-shaming’Emma Husar and Buzzfeed are “very close” to settling the former federal MP’s defamation case against the online publisher which she claims portrayed her as “a... Continue reading at The Guardian
[ The Guardian | 2019-07-19 03:16:17 UTC ]
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A National Libraries Conference, due to take place later this month, aims to ensure the service’s “continued survival” in a digital age, organisers say. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 05:47:50 UTC ]
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The Poetry Archive, a charity set up by Sir Andrew Motion to preserve digital recordings of poets reading their own work, has set up a website of children’s poems. Continue reading at The Bookseller
[ The Bookseller | 2019-07-02 22:39:54 UTC ]
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The company behind the Rebel Girls titles is launching a series of chapter books this autumn. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 01:57:35 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Digital media organizations aren’t easy places to work in — very long hours, unexpected layoffs and consistently inconsistent policies have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-13 19:27:16 UTC ]
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In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
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The novel argues for the right to sexual relations without the frisson of sexual relations. Continue reading at The Washington Post
[ The Washington Post | 2019-06-03 15:15:03 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
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Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC
[ CBC | 2019-05-16 19:23:51 UTC ]
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A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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A bookseller reflects on the new crop of weapon-wielding heroines on book jackets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 12:13:52 UTC ]
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Noted YA novelist and comics writer Cecil Castellucci will team with Boom! Studios to publish Girl on Film, a graphic memoir, in November 2019 Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-01 00:00:00 UTC ]
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As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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Ethan Anderson of Fairfax and Hayley Berfield of Granada Hills have been selected City Section players of the year for boys and girls basketball, respectively. Both led their respective teams to Open Division championships. On the boys’ All-City team are Kaelen Allen and Jordan Brinson of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-21 00:00:00 UTC ]
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The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Bart van Es has won this year’s £2,500 Slightly Foxed Best First Biography Prize for The Cut Out Girl. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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