The Daily's Cook: Subscribers Wanted!

Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptions—making one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When it came time for Cook and her fellow panelists to offer parting thoughts on tablet publishing, Cook used the opportunity instead to urge the audience: “Download The Daily and read it for two weeks, enjoy, and pay for it!” The panel was called Publishers Get Real About Next Screen Expectations, and it was part of the all-day OMMA Tablet Revolution event at the Altman Building on West 18th Street in Manhattan. Cook was joined on stage by Sheila Buckley, head of digital ad sales for the Weather Channel Interactive; Matt Jones, vice president of model strategy and operations at Gannett; James Smith, chief revenue officer of Flixter; and Mark Johnson, CEO of Zite. For roughly 45 minutes they discussed publishers’ difficulties in getting people to discover and use their apps; the question of whether tablets should be bought and sold by print, digital, or TV executives; and the need for publishers to keep their apps current. But as closely as News Corp. has guarded news about The Daily, any information its executives have dribbled out about the tablet paper has been of particular interest. One of the issues The Daily has faced is giving potential subscribers an easy way to find... Continue reading at 'AdWeek'

[ AdWeek | 2011-06-07 00:00:00 UTC ]
News tagged with: #social networks #app store #double digits #raw data #conversion rate #told adweek

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For want of a motive for the book thief, let’s run through some possibilities | Stephanie Merritt

Filippo Bernardini is accused of stealing manuscripts. For money or just a good read?The theft of books occupies a complex place in our moral judgment, depending on motive. In Markus Zusak’s 2005 novel The Book Thief, the actions of the title character are heroic – she steals books to save them... Continue reading at The Guardian

[ The Guardian | 2022-01-09 09:30:16 UTC ]
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Lit Hub Daily: December 20, 2021

From Franzen to Kidneygate (with a prolonged pit stop in the land of Supply Chain Issues), we’ve finally reached the end of the Biggest Literary Stories of the Year. Against reading historical fiction to learn history: Juhea Kim considers how the onus of writing educational fiction falls... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-20 11:30:45 UTC ]
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Jennifer Killick | 'I want to write for all children... I need to keep them engaged'

For her first title with Farshore, Jennifer Killick has conjured an exciting, chilling tale of friendship. Continue reading at The Bookseller

[ The Bookseller | 2021-12-03 05:05:12 UTC ]
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Knopf Launches Knopf Cooks

As an expansion of Knopf's publishing program, the publisher has formed Knopf Cooks, which will be led by executive editor Lexy Bloom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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Paul Dacre appointed editor-in-chief of Daily Mail parent company

Move comes after former Daily Mail editor pulled out of the running to be next Ofcom chairmanPaul Dacre has returned to the Daily Mail publisher as editor-in-chief of the newspaper’s parent company after pulling out of the running to be the next chair of the media regulator, Ofcom.His... Continue reading at The Guardian

[ The Guardian | 2021-11-22 15:31:03 UTC ]
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Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times

[ The New York Times | 2021-11-12 10:00:19 UTC ]
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Chan, Cook and Sirdeshpande shortlisted for Blue Peter Book Awards

Children's books by Maisie Chan, Lan Cook and Rashmi Sirdeshpande are on the shortlist for the Blue Peter Book Awards 2022, in a line-up that focuses on climate change, diversity and spotting misinformation.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 04:37:39 UTC ]
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“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
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H.G. Wells wanted to change the world. A new book explores the author’s outsize ambitions

Claire Tomalin’s ‘The Young H.G. Wells’ is a fascinating look at the prolific writer’s rocky beginnings and complicated personal life. Continue reading at The Washington Post

[ The Washington Post | 2021-11-03 12:00:00 UTC ]
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Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Frankfurter Buchmesse 2021: ‘What Do We Want To Do With Our Lives?’

At the opening press conference for the 73rd Frankfurt Book Fair, organizers said that this special edition of the world's largest publishing trade show is a testament to the industry. The post Frankfurter Buchmesse 2021: ‘What Do We Want To Do With Our Lives?’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-19 14:26:01 UTC ]
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Lit Hub Daily: October 13, 2021

“Continue squeezing until all the tomatoes are gone or until you feel like Macbeth at the end of his play.” Stanley Tucci shares his grandmother’s famous tomato sauce recipe. | Lit Hub Food Hanif Abdurraqib reflects on working at a chain bookstore in his twenties, and the frequent caller who... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-13 10:30:58 UTC ]
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Our Daily Bread Adds Two Editors

Non-denominational Christian publisher Our Daily Bread is expanding its editorial staff with Katara Patton, senior editor, and Joel Armstrong, content editor and product developer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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David C Cook’s New CEO John Aden is Ready to Go

Former Walmart senior executive John Aden discusses opportunity, purpose, and plans for his new role as president and CEO of David C Cook, a Christian publisher and music company in Colorado Springs, Colo., Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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The Real Reason Anna Qu Wants You to Pay Attention to Praise

In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re featuring Made in China author Anna Qu, who will be leading a year-long Online Memoir Generator for writers of color... Continue reading at Electric Literature

[ Electric Literature | 2021-09-28 11:00:00 UTC ]
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Want to watch Olivia Colman perform a brand new lecture by Elena Ferrante?

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[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Rosie Jones | 'I wanted to write the book I needed as a child'

Comedian Rosie Jones has added another string to her bow by authoring a children’s book series—the sort of titles she says she needed as a child Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 00:06:18 UTC ]
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Gabrielle Union wants to talk about the tough stuff. You ready?

The star who made her name in “Bring It On” talks about her new book “You Got Anything Stronger?” Continue reading at The Washington Post

[ The Washington Post | 2021-09-16 14:30:00 UTC ]
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Missing persons wanted

Growing up in the West Midlands, I turned my back on reading books and even visiting libraries for many years. When I start to think back to why this was happening, I realised that not seeing Asian representation within publishing and at libraries was a key factor. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 23:49:44 UTC ]
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Lit Hub Daily: September 13, 2021

“Feeling afraid to obey the demands of your own heart? Is there anything more human?” Jennifer Finney Boylan considers Henry David Thoreau and the risks we take to live our full truth. | Lit Hub Memoir Who was Laurie Colwin, and what makes her (newly reissued) fiction so relevant today? | Lit... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-13 10:30:34 UTC ]
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