Marshall McLuhan's famous dictum tells us that the form of a medium is inherently part of the message itself. Content in printed magazine form, for example, dictates many aspects of the story-from its written style and word count to the subtleties of fixed page design. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 09:05:26 UTC ]
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When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 22:09:18 UTC ]
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Battelle technology that can drop drones from the sky has been acquired by a San Francisco startup specializing in defense against unmanned aerial devices. Dedrone has acquired the assets to DroneDefender for undisclosed terms. Looking like a science fiction blaster, the device disrupts... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-08 16:38:06 UTC ]
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#science fiction
Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday
[ Digiday | 2019-10-04 04:00:07 UTC ]
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What are the largest tech product companies in Nashville? We ranked Nashville's tech product companies by local-area tech employees. To view the top five and see which one tops the list, check out the slideshow with this story. For the rest of Nashville's top tech product companies, take a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-02 11:26:24 UTC ]
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What are the largest tech services companies in Nashville? We ranked Nashville's tech services companies by local-area tech employees. To view the top five and see which one tops the list, check out the slideshow with this story. For the rest of Nashville's top tech services companies, take a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-30 11:24:42 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Alice Fleet has been promoted to the role of technology director for Emerald Publishing, with a seat on the board. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 20:46:09 UTC ]
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#emerald publishing
The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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Amanda Little meets the people working to make sure the world doesn’t go hungry. Continue reading at The Washington Post
[ The Washington Post | 2019-08-30 12:21:33 UTC ]
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As a co-founder of a digital health startup, my daily reading list typically consists of industry news. When I have some downtime, however, I tend to lean towards books that will help me grow as a leader or run our business better. Below are four books for tech execs that are looking for advice,... Continue reading at Betanews
[ Betanews | 2019-08-21 14:09:22 UTC ]
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Content is everywhere. In fact, there is an overabundance of content out there at the click of a button or the swipe of the screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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#wider range
#digital publishers
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Springer Nature is extending its content sharing pilot with site ResearchGate, originally launched in March, with a new phase that will see the publisher roll out four times as much content on the platform. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 04:52:05 UTC ]
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#originally launched
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
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Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:37:03 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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