Blackwell’s has begun a teaser campaign targeting key figures in the trade with an... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 00:21:20 UTC ]
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Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Printing on demand and bookshops' returns policies are two major areas of the industry that need to be addressed to move the trade towards a more sustainable operation, delegates at the Independent Publishers Guild conference heard on Wednesday. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 13:20:15 UTC ]
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Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
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Blackwell's Manchester is organising the delivery of care packages to students who are currently in isolation, following recent coronavirus restrictions in the city. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 13:16:01 UTC ]
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As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 01:01:07 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:59:22 UTC ]
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Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
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Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 11:12:41 UTC ]
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#women don
In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 21:53:02 UTC ]
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The Free Books Campaign is partnering with Round Table Books to launch a children's reading list. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 18:21:30 UTC ]
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Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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Bluemoose Books and charity publisher Arkbound Foundation are launching a crowdfunding campaign to support marginalised writers and diversity-led publishers struggling to survive in the wake of the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 04:49:00 UTC ]
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The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 21:52:04 UTC ]
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HQ has scooped the first memoir by June Sarpong, charting her life from early childhood in Ghana to a career as broadcaster and campaigner. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 07:55:25 UTC ]
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