Tastemade Raises Another $40 Million for Its Booming Food-Video Business

Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more than 5.7 million. This year, the company joined Apple TV—the only food and travel channel on the platform—linked up with Facebook's Anthology and Suggested Videos, partnered with Spotify on the streaming music company's video service, and landed one of the 15 prized spots on Snapchat's Discover platform. As Tastemade, which was founded in 2012, heads into its fourth year, it will do so with deeper pockets. The video publisher announced this morning it has closed a $40 million Series D funding round led by Goldman Sachs, with participation from existing investors Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, and Tohokushinsha Film Corporation. Tastemade had previously raised $40 million, bringing the total funding to $80 million. With the extra cash in hand, Larry Fitzgibbon, one of Tastemade's co-founders, wants to continue Tastemade's momentum, especially when it comes to working with brands. "All of that work has culminated into us reaching the exact consumer we thought we would at a scale we thought we would as well," said Fitzgibbon. "We are truly becoming the brands for our categories for that audience." Fitzgibbon noted... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Shake, rattle and write: why the music memoir is booming

From Bono to Jarvis Cocker, Bruce Springsteen to Cosey Fanni Tutti, the last decade has seen an explosion of books by artists from every walk of musical life. Why is this once-rare genre striking a chord with stars and readers alike?By her own admission, Miki Berenyi was not a woman itching to... Continue reading at The Guardian

[ The Guardian | 2023-07-15 08:00:25 UTC ]
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Amazon's New European Sourcing Policies Raise Concerns for U.S. Publishers

A decision by the e-tailer, to stop importing books from U.S. publishers that are destined to be sold in its stores in Europe in favor of sourcing them locally, is leading to higher costs and lost sales, publishers contend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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Publishers Turn to Livestreaming to Once Again Tap Video Budgets

As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek

[ AdWeek | 2023-07-12 00:00:00 UTC ]
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YA author shoots to No 1 on Amazon bestseller list after viral TikTok video

TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian

[ The Guardian | 2023-07-07 13:47:16 UTC ]
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Dungeons and Dragons Rulebooks on Sale for 40% Off Today!

A ton of Dungeons and Dragons hardcover rulebooks are on sale today for about 40% off, from the basics to the more advanced. Continue reading at Book Riot

[ Book Riot | 2023-07-05 13:24:17 UTC ]
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Indigo Had C$49 Million Loss in Fiscal 2023 on Small Sales Decline

Indigo Books & Music, Canada's leading book retailer, reported that retail sales improved, as the company recovered from pandemic-era lockdowns, but online sales suffered, due in part to a cyberattack earlier this year. Markus Dohle has also joined the company board. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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Video: Watch Elliot Page discuss 'Pageboy' at the L.A. Times Book Club

Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
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U.S. Book Show: Human Connection Powers the Book Business

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[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

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[ AdWeek | 2023-05-04 14:15:00 UTC ]
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B.J. Best, Andrew Ervin, and Brittney Morris on Video Games, Storytelling, and the Importance of Play

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[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
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Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

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[ Digiday | 2023-05-03 10:01:00 UTC ]
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The Book Business Needs to Be a Better LGBTQ Ally

Collective Book Studio founder and publisher Angela Engel urges the book community to stand firm against homophobia and transphobia. Continue reading at Publishers Weekly

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BuzzFeed News’ business model turned to dust because they were always at the whim of mercurial tech titans | James Hennessy

BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian

[ The Guardian | 2023-04-26 03:36:53 UTC ]
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[ The Guardian | 2023-04-21 15:00:46 UTC ]
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Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results. Continue reading at Media Week

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Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

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[ AdWeek | 2023-04-14 12:00:00 UTC ]
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[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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[ Electric Literature | 2023-04-04 11:05:00 UTC ]
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