Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But unlike other online publishers and digital media companies focusing on new programming, Target, which took the stage Thursday, instead explained the evolution of its Target Media Network and served up a rotating cast of speakers from brands like Chobani and MoMA. The new media offering is called Roundel, a name derived from Target’s iconic—and undeniably round—bullseye logo. The division is a rebranding of the network the retailer first debuted in 2016. By using its own first-party customer data, Target says it can offer advertisers—including brands it does not sell on its own shelves—a compelling proposition for reaching new customers. Roundel is “more than just buying ads on Target.com,” says Kristi Argyilan, who was recently named president of Roundel, adding that the company is already seeing “enormous interest” from brands. She said the network will help advertisers “market to a real group of consumers.” The business includes ad inventory on display, social, audio and linear TV. Rather than use Nielsen ratings when assessing TV inventory, Argyilan says Roundel will use its customer data to determine which programming might be right for an advertiser. So far, Target has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Barnes & Noble has grown its international content team, as the US bookseller seeks to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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National Geographic will debut its version of the content archive this spring. Positioned as a resource for libraries and researchers, the National Geographic Magazine Archive will includes every issue of the publication from 1888 to 1994 (such as the June 1985 issue, pictured). Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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In a new twist on the user generated content model, Meredith’s Ladies’ Home Journal is turning over editorial reins to its readers. As of its March issue, almost every story featured in the magazine will include some audience contribution. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
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The term content licensing is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others leasing out logos and awards for third-party use count it as their content licensing service. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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B-to-b content syndication network NetLine Corporation acquires content monetization firm 123LinkIt.com. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Half of the one million books to be given away on the next World Book Night on April 23rd 2012... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Bonnier Corporation, publisher of magazines including Field & Stream and Outdoor Life, has purchased four hunting expos from Mequon, Wisconsin-based Target Communications for an undisclosed sum. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-07 00:00:00 UTC ]
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Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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American library management firm LSSI has retreated from its target of managing 15% of UK public... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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The Custom Content Council received a record 638 entries for its annual award ceremony this year, and 160 guests gathered in New York City last night to celebrate the winners. Gold, silver and bronze awards were given in design, editorial and strategic initiatives in print and digital custom media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
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Wrights Media announced an agreement with Penton Media; this agreement gives Wrights Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
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New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Heres what made the cut for social media,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
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At the ABM Executive Forum in Chicago today, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content. Part of the discussion included lessons learned from the consumer side of the business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 15:25 Authors will benefit from increased pricing on digital content, rather than by raising royalty rates, the global c.e.o. of HarperCollins has claimed. Brian Murray said authors were getting a better digital royalty than on... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 11:35 Penguin is "significantly" increasing its investment in its children's division, with a focus on pre-school, big brands and the global market, as well as on digital innovation, according to UK c.e.o. Tom Weldon. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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As publishers spend more time and money on developing apps to deliver their digital content, audience demographics detailing app interaction are beginning to show how these efforts are panning out. According to a recent study from Gfk MRI, app users who install fewer apps are more likely to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
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