Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But unlike other online publishers and digital media companies focusing on new programming, Target, which took the stage Thursday, instead explained the evolution of its Target Media Network and served up a rotating cast of speakers from brands like Chobani and MoMA. The new media offering is called Roundel, a name derived from Target’s iconic—and undeniably round—bullseye logo. The division is a rebranding of the network the retailer first debuted in 2016. By using its own first-party customer data, Target says it can offer advertisers—including brands it does not sell on its own shelves—a compelling proposition for reaching new customers. Roundel is “more than just buying ads on Target.com,” says Kristi Argyilan, who was recently promoted to president of Roundel, adding that the company is already seeing “enormous interest” from brands. She said the network will help advertisers “market to a real group of consumers.” The business includes ad inventory on display, social, audio and linear TV. Rather than use Nielsen ratings when assessing TV inventory, Argyilan says Roundel will use its customer data to determine which programming might be right for an advertiser. So far, Target... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
News tagged with:
#paola antonelli
#senior curator
#founding director
#radio show
#joy buolamwini
Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#blackstone publishing
The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek
[ AdWeek | 2023-04-10 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#taking place
#digital publishers
Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at The New York Times
[ The New York Times | 2023-04-04 23:45:06 UTC ]
More news stories like this | All news stories tagged with:
#e-book
#agatha christie
#roald dahl
In the latest “Craftwork” episode, a deep-dive conversation about literary agents with Carly Watters, herself a longtime literary agent and the co-host of the popular writing podcast The Shit No One Tells You About Writing. Carly is “very online” with a keen understanding of the digital... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-03 08:53:09 UTC ]
More news stories like this | All news stories tagged with:
#literary agents
#literary agent
#contemporary authors
#challenges faced
#digital landscape
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#football season
A library in the U.S. is dealing with complaints about a children's book from a Quebec author that deals with sexual and gender diversity. Parents have asked that the book be removed from the library shelves. Continue reading at CBC
[ CBC | 2023-02-03 09:00:44 UTC ]
More news stories like this | All news stories tagged with:
#children's book
#library shelves
The Fully Alive textbook series has been used by Catholic school boards across the province for years. Now, Pearson Canada says it has stopped printing physical copies of the book and will stop supporting digital versions by March. Continue reading at CBC
[ CBC | 2023-01-11 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pearson
The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#bertelsmann
#recent explosion
Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#google partnered
#holiday season
#product management
#senior director
Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
More news stories like this |
With a wave of book bans and educational gag orders still surging across the country, an online panel this week explored how the bans are targeting and impacting the LGBTQ community—and how concerned communities can push back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#push back
#lgbtq community
#book bans
It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hybrid publisher
In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
More news stories like this |
New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian
[ The Guardian | 2022-08-15 16:03:52 UTC ]
More news stories like this | All news stories tagged with:
#bestseller charts
#emily henry
#beach read
#casey mcquiston
#briefly gorgeous
#older titles
#emotional novels
#live events
Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek
[ AdWeek | 2022-07-29 17:11:09 UTC ]
More news stories like this | All news stories tagged with:
#publishing partners
#news content
#news publishers
At least three booksellers say they were banned from the annual jamboree as the city embarks on ‘new form of censorship’Hong Kong publishers have decried a “new form of censorship” after vendors selling books deemed politically sensitive were allegedly excluded from the industry’s traditional... Continue reading at The Guardian
[ The Guardian | 2022-07-22 04:39:34 UTC ]
More news stories like this | All news stories tagged with:
#book fair
“No one would know it was us,” the former president said, according to an upcoming memoir written by the former Pentagon chief. Continue reading at HuffPost
[ HuffPost | 2022-05-06 01:41:29 UTC ]
More news stories like this | All news stories tagged with:
#memoir
Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
#brand-safe inventory
#media companies
#multiple platforms
#shoppable ads
A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
More news stories like this | All news stories tagged with:
#academic publishing
#university presses
In today’s “why do we have to share a country with these jackasses” news, the board of the public library of Enid and Garfield County in Enid, Oklahoma, voted 3-2 to ban “book displays and library programs that focus on sexual content”—which resulted in the library cancelling not only an adult... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-20 17:26:39 UTC ]
More news stories like this | All news stories tagged with:
#book club
#public library
#pride displays