Sweet, Hearst's Snapchat media property, pivots to video

Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a result of the change, but would not say how many people."Our video-focused stories have always been a consistent performer, so we've decided to focus on that format exclusively for the Sweet channel going forward," a Hearst Magazines spokeswoman said in an email statement. "We are currently in development on a slate of new shows, one of which will be called 'Sweet.'" Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-08-24 00:00:00 UTC ]
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