Publishers should realise that the idea that authors are writers coming up with stories in their garden shed is no longer true, says Dylan Collins, c.e.o. of SuperAwesome, a digital company that bills itself as the “biggest kids’ marketing platform in the world”. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Stripes Publishing's Ruth Bennett and Aa’Ishah Z Hawton share their experiences of publishing A Change is Gonna Come, an anthology of YA short stories about change by authors from BAME backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space. The post The Changing Profile of Women’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-08 00:00:00 UTC ]
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The Society of Authors chief executive Nicola Solomon has called on publishers to adhere to a seven-step plan to ensure that special sales or “ultra-high” discounted sales do not damage authors’ overall earnings or the market for full-price sales. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a... Continue reading at AdWeek
[ AdWeek | 2017-07-26 00:00:00 UTC ]
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Lots of people worry about climate change, but as David Wallace-Wells shows in his recent New York magazine piece, the future is almost certainly worse than you imagine. Drawing on a wide range of experts, he tracks how climate change could alter every aspect of planetary existence. Ocean... Continue reading at Slate
[ Slate | 2017-07-26 00:00:00 UTC ]
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Crain Communications, the parent company of brands including Advertising Age and Crain's Detroit Business, has changed its ownership structure with the buyout of longtime President Rance Crain and his family.Crain Communications acquired Rance Crain's 50% stake in the company, giving Chairman... Continue reading at Advertising Age
[ Advertising Age | 2017-07-13 00:00:00 UTC ]
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Facebook's decision to bar publishers from altering headlines or descriptions of articles posted to its platform has upset audience development specialists. The post Facebook won’t let people change the headlines in links — and social media managers aren’t pleased appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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The Department for Culture Media and Sport (DCMS) has changed its name to include 'digital' in order to acknowledge the evolution of the department's remit. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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Take a surgeon from 30 years ago, put her in an operating theatre today and she won’t know what to do with all the machines she has at her disposal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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The publisher that plays home to the most watched instructional cooking TV show in the U.S.—and its attendant bestselling books—pepares for a move from Brookline, Mass., to Boston. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Pan Macmillan has won two books by Shahroo Izadi following a "hotly contested" five-publisher auction, with the first title, The Kindness Method, set to be the imprint's lead title in May 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-06-24 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Old photo run by Fairfax showed actor’s ‘fang tooth’ from period before she’d been able to afford dental work to fix itRebel Wilson, who is suing Bauer Media over a series of articles she says damaged her Hollywood career when she was “hot, hot, hot” property, says she sought to make changes in... Continue reading at The Guardian
[ The Guardian | 2017-05-30 00:00:00 UTC ]
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Warning that new regulations will give Google, Apple and Facebook too much control of advertising and personal dataAn alliance of news publishers has called on European regulators to rethink proposed changes to online privacy laws, arguing that they will potentially kill their digital businesses... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Former New York City Mayor Michael Bloomberg is coauthor of 'Climate of Hope,' a solution-oriented book about what individuals and governments can and should be doing about climate change. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-05-19 00:00:00 UTC ]
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Publishers are concerned that the recently enacted policy will cut into sales, questioning the sources of “new” books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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United Airlines will offer up to $10,000 when a traveler voluntarily gives up a seat on an oversold flight, part of a policy overhaul following the passenger-yanking video seen around the world. The Chicago-based carrier is adopting 10 policy changes in response to the outcry over the April 9... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-27 00:00:00 UTC ]
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