A deep dive on paywalls... Harvard University's Shorenstein Center on Media, Politics and Public Policy and the Lenfest Institute for Journalism released a detailed white paper on Tuesday summarizing the findings of a study evaluating the performance of digital subscriptions at over 500 for-profit newsrooms dating back to 2011. The authors say the study examined a range of newspapers, magazines, digital brands and regional publications that offer online subscriptions or membership models, drawing data from publisher surveys as well as paywall software provider Piano Media, Facebook's Local News Subscription Accelerator and the Knight-Lenfest Newsroom Initiative, among other sources. The full, 35-page report can be read here (a detailed analysis of pricing models and engagement funnels begins on page 18) but apart from that, I've highlighted a few notable takeaways below: Publishers need to get their priorities straight: The authors identify Minnesota's Star Tribune and The Boston Globe as leaders in market penetration, in part because their early adoption of paywalls allowed them to prioritize reader engagement over advertising. "This approach begat a virtuous cycle of quality coverage within their respective markets that generates further subscriptions and continued engagement among existing subscribers," the report reads. Metered paywalls need to get tighter and more sophisticated: While publications have generally reduced the amount of articles readers can access... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-14 19:11:32 UTC ]
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Online-only news sites received moreand more positiveonline buzz than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 17/11/2011 - 09:30 Children's laureate Julia Donaldson has welcomed yesterday's High Court ruling against library closures in Gloucestershire and Somerset as "the best news Ive had all year". In a statement given to Somerset group Watchet... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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Writers and authors are better educated and earn more on average than the rest of the U.S. workforce, according to a study by the National Endowment for the Arts, based on data from the U.S. Census Bureau and the U.S. Department of Commerce. The study, Artists and Art Workers in the United... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller
[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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While consuming news has become one of the more popular activities for tablet users, access to it is still largely conducted through a browser, not specialized apps, says a new study released by the Pew Research Center and The Economist Group Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
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A year and a half since the Apple iPad was introduced, a new study shows that reading news has become a big part of what people use tablets for. But publishers still have a way to go to get people to pay for content on tablets. The newest look at peoples willingness to pay for content is a... Continue reading at AdWeek
[ AdWeek | 2011-10-25 00:00:00 UTC ]
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More than half of owners read news on their devices, a survey shows, though there's not much willingness to pay for content. But there may be a way.With roughly 25 million adults in America now owning an iPad or other tablet computer, a new survey shows that the early adopters are using the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2011-10-25 00:00:00 UTC ]
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The Financial Times will close FT Tilt, a premium online financial news and analysis service for finance professionals in emerging markets, at the end of October. "We propose to close FT Tilt at the end of October," an FT spokesperson told FOLIO:. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times
[ The New York Times | 2011-09-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 09/09/2011 - 08:45 Discount retailer The Works has said it hopes to expand its stores in the UK by nearly 150, as well as growing its e-commerce business with the sale of ebooks. The retailer has opened 43 new stores this yearbringing its total... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Smiths News, the newspaper and magazine wholesaler, has completed the purchase of the remaining assets of Dawson Holdings, which include its ebook unit and its newspaper and magazine airline distribution business. Continue reading at Media Week
[ Media Week | 2011-08-23 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 18/08/2011 - 11:42 Union Books editorial director Rosalind Porter has bought a book about poet A E Housman by Peter Parker, author of The Last Veteran. Porter bought UK and Commonwealth rights (excluding Canada) from David Miller at Rogers,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 09/08/2011 - 09:30 Bookshops appeared to have been largely unaffected by the rioting that swept across London and other cities last night, causing tens of thousands of pounds worth of damage. As London shopowners began the clean-up this morning,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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In my biography of Rupert Murdoch, I referred to News Corporation as Mafia-like, provoking the annoyance of my publishers libel lawyers. I explained to them that I did not mean to suggest this was an organized crime family, but instead was using mafia as a metaphor to imply that News Corp.... Continue reading at AdWeek
[ AdWeek | 2011-08-08 00:00:00 UTC ]
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In an early teaser video for AOLs new digital magazine, the project's lead director puckishly called it the app for when you crap. But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere... Continue reading at AdWeek
[ AdWeek | 2011-08-02 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 13/07/2011 - 07:44 Templar Publishing has bought world English language rights to a "gritty yet glamorous tale of murder, romance and rock n roll". Helen Boyle, commissioning fiction editor, bought the rights to Drummer Girl by Bridget... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Sometimes keeping up with the Internet can seem like an endless assignment. The tweets and Facebook posts scroll infinitely, the email piles up, and news sites and blogs publish around the clock. That's why Summify seems so different. Continue reading at AllThingsD
[ AllThingsD | 2011-07-08 00:00:00 UTC ]
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After the latest controversy broke in a string of revelations concerning phone hacking conducted by editorial staff, British newspaper News of the World is folding. News Internationals chairman deputy COO of News Corp. James Murdoch says that Sunday will be the last edition of the newspaper. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 04/07/2011 - 08:31 University lecturers posting course notes online are "harming" academic booksellers, and the posts can also deter students from reading around the subject, the chairman of the Booksellers Association's Academic, Professional... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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