A deep dive on paywalls... Harvard University's Shorenstein Center on Media, Politics and Public Policy and the Lenfest Institute for Journalism released a detailed white paper on Tuesday summarizing the findings of a study evaluating the performance of digital subscriptions at over 500 for-profit newsrooms dating back to 2011. The authors say the study examined a range of newspapers, magazines, digital brands and regional publications that offer online subscriptions or membership models, drawing data from publisher surveys as well as paywall software provider Piano Media, Facebook's Local News Subscription Accelerator and the Knight-Lenfest Newsroom Initiative, among other sources. The full, 35-page report can be read here (a detailed analysis of pricing models and engagement funnels begins on page 18) but apart from that, I've highlighted a few notable takeaways below: Publishers need to get their priorities straight: The authors identify Minnesota's Star Tribune and The Boston Globe as leaders in market penetration, in part because their early adoption of paywalls allowed them to prioritize reader engagement over advertising. "This approach begat a virtuous cycle of quality coverage within their respective markets that generates further subscriptions and continued engagement among existing subscribers," the report reads. Metered paywalls need to get tighter and more sophisticated: While publications have generally reduced the amount of articles readers can access... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-14 19:11:32 UTC ]
News tagged with:
#entire group
#deeply committed
#5% increase
#check back
BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone writer Michael Hastings, adding to an impressive roster of reporters that include... Continue reading at AdWeek
[ AdWeek | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#japanese earthquake
#steve jobs
#april issue
#poynter institute
More fallout from PhoneGate: News Corp. executive James Murdoch has "relinquished his position" as executive chairman head of News International, the conglomerate's British newspaper unit. News Corp., which also owns this Web site, says News International chief executive Tom Mockridge will stay... Continue reading at AllThingsD
[ AllThingsD | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing unit
#news international
#web site
#james murdoch
Singer Charlotte Church and her parents have settled her phone-hacking damages action against the publishers of the now defunct News of the World for 600,000 pounds (NZ$1.1 million). Continue reading at Stuff
[ Stuff | 2012-02-27 00:00:00 UTC ]
More news stories like this |
The recession, combined with the boom in readers turning away from print and to the Web, was a one-two-punch that forced most major American newspapers to cut back their book review coverage—or drop their review sections altogether Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cut back
Retailers have welcomed the "huge news" J K Rowling is to publish her first novel for... Continue reading at The Bookseller
[ The Bookseller | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge news
Retailers have welcomed the "huge news" J K Rowling is to publish her first novel for... Continue reading at The Bookseller
[ The Bookseller | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge news
The vogue for digital paywalls sweeping the news business has made it all the way to the top: Gannett, the nation’s largest newspaper publisher, is planning to switch over all of its 80 community newspapers to a paid model by the end of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#usa today
#news business
Many news publishers focus their mobile strategies on platform-specific apps—but the mobile web may actually be more important, since a mobile website is easier to discover, link to, and share from a mobile device. Damon Kiesow, senior prod ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news sites
#mobile web
#mobile strategies
#mobile website
#mobile device
Communications agency Four Communications Group has bought a 60% stake in consultancy Colman... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#colman getty
#communications agency
#60% stake
Melville, NY, February 14, 2012 – Newsday has been recognized by the New York News Publishers Association with three Awards for Excellence for its superior journalism. Award winners will be honored at a reception in Albany on Wednesday, Apr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#award winners
LONDON -- Fresh evidence of a "civil war" at News Corp. has emerged following what commentators have interpreted as an extraordinary attack by the Murdoch-owned U.K. tabloid The Sun on its parent company. In a signed article, published Monda ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#civil war
A travelogue exploring Britain's birds of prey is among the winners of the 2011 Royal Society... Continue reading at The Bookseller
[ The Bookseller | 2012-02-13 00:00:00 UTC ]
More news stories like this |
Penguin has acquired a title written by solar physicist Doctor Lucie Green, which looks at the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#title written
Rupert Murdoch's News Corporation has reported a 43% hit on its publishing arm, which includes its UK national newspapers, reducing the unit's operating income to $218m (£138m) as it was hit by multimillion-pound costs relating to the phone-hacking scandal at the News of the World. Continue reading at Media Week
[ Media Week | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news corporation
#rupert murdoch
#publishing arm
#operating income
#phone-hacking scandal
Apple will today lift the lid on a hotly anticipated education announcement which many... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this |
Rupert Murdoch's US media giant News Corp is expanding its presence in the Middle East media market and beyond by agreeing to acquire a minority stake in Dubai-based media company Moby Group. Under the deal, News Corp will relinquish its 50 per ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#minority stake
News Corp. (NWSA) for the first time publicly detailed bribery by a journalist at its now-defunct News of the World, telling a court that a former editor agreed to pay a prison guard to get a story about a child killer. Matt Nixson, a features edit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prison guard
It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week
[ Media Week | 2011-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sunday times
#trend report
#online publishers
#online publishing
#news international
The five publishers being investigated over ebook pricing could face fines of many millions of... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook pricing
#face fines
Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews
[ Betanews | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content producers
#ipad magazines
#news sites