Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
News tagged with: #news publishers #increasingly recognizing #news publishing

Other Publishing stories related to: 'Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters'


During Panels, Realities of Cuban Publishing Market Laid Bare

One of the goals of the U.S./Cuba Publishing Mission was to facilitate discussion about the cultural ties between U.S. and Cuban publishers. Although the U.S. trade embargo with Cuba has cast a long shadow--commercial trade between U.S. firms and Cuban ones remains illegal--publishers remain... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cuban publishers #cultural ties #trade embargo


What’s in a name? With growth, digital publishers face tough branding questions

New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday

[ Digiday | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #individual brands #distributed media


Historic Pact Marks New Era in Cuban Publishing

Publishers Weekly and Combined Book Exhibit signed a memorandum of understanding with the Cuban Book Institute calling for the parties to continue to promote "cooperation and understanding" between the U.S. and Cuban publishing industries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Toy Fair 2016: The Adult Publishing Coloring Craze Hits the Toy Industry

One of the most notable themes at this year’s New York International Toy Fair emanated from publishing: adult coloring books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audience #create content #brand partnerships


By the book: six ways to break into publishing

Contact publishers and editors directly and remember publishing is bigger than just editorial, says our expert panelIf you’re looking to get experience in the industry, start by applying to publishers directly. “I recommend approaching smaller independent publishers too. They tend to receive... Continue reading at The Guardian

[ The Guardian | 2016-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookish jobs


Publishers saddened by closure of the Independent newspaper

The Independent and Independent on Sunday print editions are to close, leaving publishers “shocked” and saddened by the end of one of the “last, best” places to have books reviewed in print. Continue reading at The Bookseller

[ The Bookseller | 2016-02-13 00:00:00 UTC ]
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Major Publishers Bet on Power of Print Ads with Money-Back Guarantee

"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads


News Briefs: Week of February 15, 2016

After eight-year slump, 2015 bookstore sales rise and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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The Last Griffin & Sabine Book is Publishing in March

After a successful 25-year run and selling more than three million copies, the final book in the Griffin and Sabine series will hit stores this spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies #final book #hit stores


John Murray to publish Patrick Leigh Fermor's letters

John Murray is publishing a collection of letters penned by late travel writer Patrick Leigh Fermor. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john murray


Feeling lucky? Some Universal Studios visitors will get to test the new Harry Potter attractions

The much-anticipated Wizarding World of Harry Potter attraction doesn't officially open at Universal Studios Hollywood until April 7, but a few lucky visitors to the theme park can get an early peek as soon as today. Theme park operators inside the new land, inspired by the popular books and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially open #theme park #popular books


Eighth Harry Potter book set to be 'publishing event of year'

Chain booksellers in the UK have welcomed yesterday’s news that Little, Brown UK will publish the script of J K Rowling’s Harry Potter stage play in book form, although independents are less sure of how well the book will sell. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brown uk #book form #publishing event #chain booksellers #welcomed yesterday


Three Ways Publishers and Libraries Can Work Better Together

There's a lot of room for improvement in the relationship between publishers and libraries. Here's where to start. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ways publishers


Celebrating 10 Years of IPG’s Independent Publishing Awards

For a 10th year, IPG Independent Publishing Awards will recognize the work of UK independent publishers and offer a business boost for the winners. The post Celebrating 10 Years of IPG’s Independent Publishing Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th year


Havana Book Fair Opens with First Contingent of American Publishers

The 25th annual Havana Book Fair, held February 11-21, opened with a new feature this year: a display of books published by nearly 40 American houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Time Inc buys what is left of MySpace for its user data

Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People... Continue reading at The Guardian

[ The Guardian | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #move designed


Hearst and Cond Nast Joint Venture Seeks More Publishers to Join

With long-term trends exerting downward pressure on magazines' ad-page sales and newsstand appeal, two of the industry's biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation.The competitors and now... Continue reading at Advertising Age

[ Advertising Age | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #surprising move #newspaper companies #poynter institute


John Blake to publish Fighting for Mandela

John Blake is set to release the autobiography of South Africa ambassador and "freedom fighter" Priscilla Jana entitled Fighting for Mandela. Continue reading at The Bookseller

[ The Bookseller | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john blake #freedom fighter


4th Estate to publish journalist's account of township murder

HarperCollins imprint 4th Estate is to publish the account of journalist Justine van der Leun's investigation into the 1993 murder of an American woman titled We Are Not Such Things. Continue reading at The Bookseller

[ The Bookseller | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4th estate