Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown to a broad audience.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-04-04 00:00:00 UTC ]
News tagged with: #ad targeting #broad audience

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Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech

Pew study: library patrons largely unaware of ebook offerings

According to a new study by the Pew Research Center, 62 percent of respondents didn't know whether or not their local library had ebooks. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook offerings #local library

More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free apps #tablet user #tablet users #study commissioned

OPA Study Reveals Attitudes of Today’s Tablet User

New York, NY &minus; June 18, 2012 &minus; The Online Publishers Association (OPA) has released &ldquo;A Portrait of Today&rsquo;s Tablet User &ndash; Wave II,&rdquo; a study unveiling a range of trends on the attitudes and be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet user

Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest gathering

Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners

The Breast of Advertising

Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek

[ AdWeek | 2012-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #approximately $1 #$11 million

The State of App Advertising

In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising

Bo Xilai study to Bodley Head

The Bodley Head has acquired UK rights at auction to a book about Bo Xilai, the former governor... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bodley head

Bookbuzz titles target year sevens

Three titles have been picked from both Random House Children’s Books and Templar for... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Flipboard's Quittner Talks About Role, Explains Ad Platform

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek

[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad #print version #existing content #personal philosophy

One third of Brits now e-reading, says Bowker study

Nearly a third of British adults (31%) say they are likely to buy an ebook in the next six... Continue reading at The Bookseller

[ The Bookseller | 2012-05-15 00:00:00 UTC ]
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Nick Denton: The Banner Ad Era is Closing

There&rsquo;s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren&rsquo;t running standard display ads. New-style publishers like Buzzfeed don&rsquo;t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick denton #banner ad

E-tailer Fishpond targets publishers

Online retailer Fishpond.co.uk is looking to build relationships with publishers large and small... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers large

Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenues #subscription revenue #$6 million

Target Closes the Book on Kindle

Target, the first brick-and-mortar store to sell the Kindle, will soon pull Amazon’s popular e-reader from its shelves. Continue reading at AllThingsD

[ AllThingsD | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar store

New Cosmo title targets a caliente market

Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York

[ Crains New York | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gaining momentum #ad revenue #magazine industry

IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad break #good time #tech companies