Strategies for Entering the Latin American EdTech Market

Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
News tagged with: #latin america #top tips

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US children's market still growing, Global Kids Connect conference hears

“Economic markers are positive,” proclaimed NPD-BookScan's Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York. Continue reading at The Bookseller

[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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How the Kremlin Tried to Pose as American News Sites on Twitter

The Kremlin-backed Russian Internet Research Agency operated dozens of Twitter accounts masquerading as local American news sources that collectively garnered more than half-a-million followers. More than 100 news outlets also published stories containing those handles in the run-up to the... Continue reading at Advertising Age

[ Advertising Age | 2017-12-05 00:00:00 UTC ]
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At FutureBook 2017: Looking for More Volume in Audiobooks, Proving Impact in EdTech

Two tracks of programming at London's FutureBook conference held distinct messages for attendees, players from audiobooks and edtech talking 'efficacy.' The post At FutureBook 2017: Looking for More Volume in Audiobooks, Proving Impact in EdTech appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-04 00:00:00 UTC ]
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Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking

'We trust that the European Commission will take the specific nature of the (ebook) sector into account," says the Börsenverein' Jessica Sänger. The post European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-26 00:00:00 UTC ]
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Saqi to publish story of spurned American pilot

Saqi Books imprint The Westbourne Press is to publish the story of Wally Funk, who was part of the first group of American pilots to pass the Women in Space programme. Continue reading at The Bookseller

[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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SoA puts £8.5m offices on the market

The Society of Authors is selling its offices in London with a price tag of £8.5m, saying the buildings are no longer “fit for purpose” because the organisation has grown. Continue reading at The Bookseller

[ The Bookseller | 2017-11-21 00:00:00 UTC ]
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In Singapore, StoryDrive Asia Gathers ASEAN Publishing Markets’ Key Players

Southeast Asia's markets are emerging into an 'already digital' reality. Frankfurter Buchmesse's StoryDrive Asia addressed issues in Singapore. The post In Singapore, StoryDrive Asia Gathers ASEAN Publishing Markets’ Key Players appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-21 00:00:00 UTC ]
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Why Cleveland’s A-W Award is One of the Most Important Honors in American Letters

Established in 1935, the A-W Awards are only American book prize to focus on works that address racism and diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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A career in...marketing, with Clarissa Pabi

As part of #WorkInPublishing week, Clarissa Pabi, senior marketing executive at Ebury Publishing (Penguin Random House) talks to jobs in books about her career in marketing. Continue reading at The Bookseller

[ The Bookseller | 2017-11-17 00:00:00 UTC ]
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ANEL’s Richard Prieur on the Strengths of the French Canadian Book Market

Richard Prieur, executive director of ANEL in Québec, talks about the association’s work to support the flourishing francophone book market in Canada. The post ANEL’s Richard Prieur on the Strengths of the French Canadian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-13 00:00:00 UTC ]
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Hodder bags Borough Market cookbook in eight-way auction

Hodder is publishing The Borough Market Cookbook following a "competitive" eight-way auction. Continue reading at The Bookseller

[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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John McVie's Honolulu retreat hits the market at $6.25 million

John McVie, the bassist of Fleetwood Mac fame, has put his home in Honolulu up for sale at $6.25 million. Set on a palm-lined street near the base of Diamond Head, the 7,953-square-foot house features stone and wood floors, vaulted ceilings and large picture windows that bring in views of the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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US Industry Eyes Canadian Retailer Indigo’s Plan To Open American Bookstores

Canada’s top bookstore chain, Indigo, confirms plans to open bookstores in the US in 2018. Some believe Indigo is in a better position to compete with Amazon than Barnes & Noble. The post US Industry Eyes Canadian Retailer Indigo’s Plan To Open American Bookstores appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-09 00:00:00 UTC ]
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B&N Unveils New Apps and New Holiday Sales Strategy

Barnes & Noble's holiday sales strategies rest on new interactive apps, a new Nook model, special edition titles, and a streamlined approach to toys and gifts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-02 00:00:00 UTC ]
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Facebook tells Congress that 126 million Americans may have seen Russia-linked ads

As many as 126 million Americans may have seen divisive Russian-generated ads and posts on Facebook over the last two years, apparently part of a wide-ranging effort by Moscow to influence the 2016 presidential election, the social media company told Congress on Tuesday. “Many of the ads and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-01 00:00:00 UTC ]
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Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group

This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’

As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an 'exponential curve.' The post Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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