Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
News tagged with:
#video advertising
#bright spot
#online publishers
#increasingly experimenting
Waterstones, children's laureate Malorie Blackman, poet laureate Carol Ann Duffy and Phillip Pullman among supportersA national campaign to stop children's books being labelled as "for boys" or "for girls" has won the support of Britain's largest specialist bookseller Waterstones, as well as... Continue reading at The Guardian
[ The Guardian | 2014-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#early years
#work directly
At the UK Orion Author Party, 95-year-old Lord Weidenfeld's presence contrasted with the news that the Hachette Group sold more than 70m ebooks last year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lord weidenfeld
The author of The Jane Austen Book Club gets inspiration for her new novel by a real life experiment where a baby chimp was raised as part of a human family Continue reading at BBC News
[ BBC News | 2014-03-14 00:00:00 UTC ]
More news stories like this |
A newspaper that allowed its local police force to publish an article directly on to its website should be wary of celebrating the initiative.Torbay police posted a "story" on the site of the Torquay Herald Express, headlined "Who is this man?" over a picture of the said gentleman in a... Continue reading at The Guardian
[ The Guardian | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#herald express
In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile devices
#digital publishing
Stripes Publishing, part of Little Tiger Press, is expanding its reach in the YA market with a... Continue reading at The Bookseller
[ The Bookseller | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stripes publishing
#tiger press
#ya market
Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sally green
#charlie higson
#ya literature
Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
#mark coker
#self-published books
#ebook sales
Seeking sale synergies, Bookline.hu, Hungary's top online bookseller has merged with Libri, the country's largest bookstore chain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this |
Canongate has signed five of Margaret Drabble's backlist to release as ebooks for the first... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital backlist
#margaret drabble
The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
More news stories like this |
B&H author on Dancing with the Stars; Religion Communicators honor books; Outreach magazine selects winning titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
The Hachette Book Group has appointed Crown Archetype editor-in-chief Mauro DiPreta v-p and publisher of Hachette Books, a new division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette books
House, a design, decoration, food and lifestyle website, aims to reach 500,000 monthly users in four yearsCondé Nast is launching a online lifestyle offering closely resembling Pinterest, House, replacing its House & Garden and Easy Living websites.The publisher is launching House on... Continue reading at The Guardian
[ The Guardian | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#art exhibitions
#photo galleries
The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#critical component
#marketing strategies
Amazon Publishing is launching a German language programme, after being "delighted"... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon publishing
Facebook's Sheryl Sandberg and Beyoncé want to ban the word 'bossy' as disparaging to women. It's a good start, but there's so much more to be done. Here are my top tipsThat growing numbers of girls suffer from issues of self-esteem during adolescence – ones that can be carried over into... Continue reading at The Guardian
[ The Guardian | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#curtis sittenfeld
#elizabeth gilbert
How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company
[ Fast Company | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bring people
#online communities
#online community
#business model
An Indian publisher says it will have independent scholars examine objections from a conservative Hindu group to a book by American religion scholar Wendy Doniger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
More news stories like this |
New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising spend
#steepest drop
#market share