‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
News tagged with: #video advertising #bright spot #online publishers #increasingly experimenting

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Feiwel and Friends to Publish Cecelia Ahern YA Novels

Macmillan’s Feiwel and Friends imprint has acquired U.S. and Canadian rights to Cecelia Ahern's debut YA books, 'Flawed' and its sequel, 'Perfect.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian rights #cecelia ahern


Accessibility is still a 'challenge' for publishers

Publishers need to work more closely with charities to ensure a greater number of books are published in fully accessible formats, the Royal National Institute of Blind People (RNIB) has said. The increase in audiobook platforms has led to a surge in the number of audiobooks produced, but... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater number #fully accessible


How Soon Will the Majority of Books Be Self-Published?

Literary agent Andrew Lownie believes that in 5-10 years, 75% of books will be self-published, 20% assisted by agents, and only 5% traditionally published. The post How Soon Will the Majority of Books Be Self-Published? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-21 00:00:00 UTC ]
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'PW' Panel Warns Industry, Lack of Diversity Threatens Publishing

At a panel about the lack of diversity in the book publishing industry, hosted by PW, a number of publishing warned that the overwhlemingly white makeup of the industry threatens its longterm viability. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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Simon Dumenco Named Ad Age Editorial Director

Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age

[ Advertising Age | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial strategy #internet week #work closely


C&R's Rippon to set up Rippon Publishing Management

Jon Rippon is leaving Constable & Robinson (C&R) to set up a back-office support business for publishers. Rippon, C&R's group finance director, is the final board-level manager to leave C&R following its sale to Little, Brown Book Group earlier this year. Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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Walker to publish Shadowhunter stories, plus more Nelson

Walker Books has acquired a new collection of short stories based on a character from Cassandra Clare’s The Mortal Instruments series.  Tales from the Shadowhunter Academy is a group of 10 stories centred around the character Simon Lewis as he enters training to become a Shadowhunter.   The... Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books #cassandra clare


International New York Times Enters Publishing Agreement with Republica in Nepal

The New York Times Company today announced a new publishing agreement between the International New York Times (INYT) and Republica that will create a combined print edition in Nepal. The new product, in which each publication will have a distinct s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing agreement


Publishers React to Amazon's Pop-Up Stores

Recent news that Amazon is getting into bricks and mortar retail, with plans for two California pop-up stores, has gotten people in publishing talking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers react #recent news


'At least 20' French publishers in Scribd piracy tussle

The French digital book watchdog Groupement pour le Développement du Livre Numérique (GLN) has identified at least 20 French publishers whose books are being offered to Scribd subscribers without the agreement of the authors or publishers, according to GLN media spokesperson Elizabeth Sutton. Continue reading at The Bookseller

[ The Bookseller | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #scribd subscribers


Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #premium publishers


Publishing, Memory and the Man Booker Prize

Publishing novels like 'The Narrow Road to the Deep North' by Richard Flanagan, which won the Man Booker Prize, helps keep memories alive. The post Publishing, Memory and the Man Booker Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing novels #post publishing #narrow road #deep north #richard flanagan


7 Ideas to Help You Anticipate the Future of Publishing

Ewan Morrison explains how the 'seven big ideas in the world' dominate culture and can help you prepare for the next book publishing trends. The post 7 Ideas to Help You Anticipate the Future of Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big ideas #publishing appeared


Barney Added to Diversity Panel

Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diversity panel #senior editor #young readers


Top 10 Web Video Series: BuzzFeed Scores With Kittens and Puppies

BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the mix. And all the feline and canine love on the Internet has propelled the clip to 5.8 million views since it was... Continue reading at AdWeek

[ AdWeek | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videowatch chart #chart tracks #pure views #data sources #proprietary score #helps judge #recommended videos


Four Questions for...'Thug Kitchen' Publisher Mary Ann Naples

PW talked to Mary Ann Naples, senior v-p and publisher Rodale, about the controversial book, the backlash, and how the company has hounded the duo about getting started on a second project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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In Afghanistan, Fledgling Publishing Industry Takes First Steps

Post-Taliban, a nascent publishing industry has emerged in Afghanistan, with hundreds of titles being published in Dari, Pashto, Uzbek and English. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-14 00:00:00 UTC ]
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Publishing houses are throwing book deals at YouTube 'stars'

Let's say you can't get enough of it'sGrace (above) on YouTube but you're taking a week-long no-tech camping trip soon and aren't excited about missing her wit and charm. Well, host Grace Helbig's book Grace's Guide: The Art of Pretending to Be a... Continue reading at Engadget

[ Engadget | 2014-10-14 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Self-Publishing Gains Traction

On Saturday, more than 150,000 members of the public storm the gates of the Frankfurt Book Fair, many dressed in costume. The question these days is: how many of these fans have books in them? Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
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Licensing Spotlight: Icelandic Publisher Edda Launches U.S. Division

The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing books #book clubs #home territory