Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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#increasingly experimenting
Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Waterstones has passionate booksellers who are “handselling again”, breaking début novelists and “building careers”, according to publishers. Chief executives and sales directors of publishing houses have spoken to The Bookseller following the release of the chain retailer’s annual results (to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Getting control of distribution, leveraging your strengths and keeping your team on target. The post 6 Things B2B Publishers Should Worry About In 2015 (Part 2) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-17 00:00:00 UTC ]
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Amish Tripathi's Shiva trilogy about the popular Hindu deity has become the fastest selling book series in Indian publishing. Continue reading at BBC World
[ BBC World | 2015-02-16 00:00:00 UTC ]
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#indian publishing
Octopus Publishing Group has signed world rights in Churchill: The Life - In His Own Words and Pictures. The illustrated history of the prime minister's life draws on unique archive resources, in association with Churchill Heritage Ltd, and written by historian Max Arthur. Editorial director... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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A novel self-published following a Kickstarter campaign is competing against books from Jonathan Cape and Blackfriars in the best debut novel category at the Kitschies. The Kitschies, which covers novels containing elements of the speculative and fantastic, honours writing in four categories. Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Jon Stewart was known for bringing attention to lower-profile, more obscure books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-13 00:00:00 UTC ]
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David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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#native ads
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Indie Book Day is set to make a mark on the UK this year after starting in Germany two years ago and quickly spreading across Europe. The campaign – which hopes to become comparable to the American Record Store Day event, but for books – wants readers to flock to independent bookshops on 21st... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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For the first three weeks of the new year, the enhanced edition of Chris Kyle’s memoir, "American Sniper," led Apple’s iBooks bestseller list, consistently landing several spots above the title’s standard ebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Ironmark, a Howard County-based printing, design and marketing company, announced Thursday that it had acquired United Book Press, Inc. to create a book publishing division that would boost annual revenue from $22 to $35 million. Terms of the deal were not disclosed. Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-02-13 00:00:00 UTC ]
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Alma Books has ordered a 15,000-copy reprint of Travelling to Infinity after demand soared following the film version’s triumph at the Baftas on Sunday (8th February). Travelling to Infinity is the memoir by Jane Hawking based on the inside story of her marriage to Stephen Hawking, which... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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Founded in 2013, Peru's Animal de Invierno is drawing attention for its bold new fiction titles and literary translations. The post Peru’s Literary Publisher Animal de Invierno Strides Ahead appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
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Faber has acquired the rights to publish two books based on the BBC comedy panel show "Would I Lie to You?". The publisher beat seven other publishers to acquire the rights and the first, Would I Lie To You? Presents the 100 Most Popular Lies of All Time, will be released in October. The book... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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The family of late children’s author Dick King-Smith is bringing his work into the 21st century by creating a website to promote his books online. The website goes live today (11th February) and features a biography, fun facts, a quiz, and resources for teachers of key stage one and two. There... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Hearst UK title lifts combined print and digital sales by 1.2% year on year, as its Condé Nast rival falls by 2.5%Good Housekeeping boosted its sales in the second half of last year to remain the most popular women’s monthly lifestyle title.The Hearst UK title overtook long-time leader Glamour... Continue reading at The Guardian
[ The Guardian | 2015-02-12 00:00:00 UTC ]
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Morgan James Publishing, which dubs itself a house that functions on the "entrepreneurial" model, is partnering with Aerbook and the Aer.io Retail Network to offer excerpts and sales of its titles via social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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The TV miniseries adaptation of Lawrence Hill’s award-winning novel is proving a major sales boost for the title, originally released in 2007. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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