Steve Swartz Takes Helm at Hearst

Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats. Swartz, the former head of Hearst’s newspaper business and for the past two years, its chief operating officer, officially succeeded Frank Bennack Jr. June 1 as chief executive of the privately run company. At a time when traditional media is challenged to keep up with the digital revolution, Swartz emphasized in a note to employees that the 126-year-old company was constantly reinvigorating its mature businesses. “As in the past, the success of our efforts will be led by the innovators among us, those with the belief in an idea and the drive to see it through, backed by a company willing to invest and take risks,” he wrote.   Swartz isn’t expected to swerve radically from the company’s current direction, but he did point to a few new initiatives underway. A digital studio is being launched to research and develop new ideas. He said Hearst was “actively looking” to make more investments in its fastest-growing sectors: business information and entertainment. Swartz also said global expansion would continue to be important, pointing to a network of news and information sites that Hearst is building with one of its publishing partners across several cities in Russia. With Bennack having run Hearst nearly 30 years, it’s hard to imagine a time without him at the helm, and he’s not likely... Continue reading at 'AdWeek'

[ AdWeek | 2013-06-03 00:00:00 UTC ]
News tagged with: #digital studio #business information #global expansion #publishing partners

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Viking snaps up Higham's take on archaeological discoveries about humanity

Viking will publish a book about the species of humans 50,000 years ago and how the genetic trajectory affects our health today by archaeological scientist Tom Higham. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 23:39:33 UTC ]
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Walliams reigns supreme as Beast of Buckingham Palace takes the crown

David Walliams and Tony Ross’ The Beast of Buckingham Palace (HarperCollins) has ascended to the UK Official Top 50 number one spot without breaking a sweat, selling 100,899 copies in its first week on sale. Continue reading at The Bookseller

[ The Bookseller | 2019-11-26 14:52:17 UTC ]
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What Hearst is Testing and Learning Through the GNI Subscriptions Lab

Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
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Employees Say Hearst is Running a Classic Union-Busting Campaign

Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
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2020's Academic Book Week to take environmental theme

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[ The Bookseller | 2019-11-20 13:05:13 UTC ]
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CBS takes weekly Nielsen crown behind ’60 Minutes’

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[ ABC News | 2019-11-19 21:25:56 UTC ]
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Bodley Head scoops Rachel Maddow's take on oil industry

Bodley Head will publish MSNBC news anchor Rachel Maddow’s take on "the unimaginably lucrative and equally corrupting oil and gas industry". Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 02:47:32 UTC ]
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Adele Parks takes over books coverage in new Platinum Magazine

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[ The Bookseller | 2019-11-18 05:39:11 UTC ]
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Atwood takes book tour to Australia and New Zealand

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[ The Bookseller | 2019-11-18 00:57:59 UTC ]
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Head of Zeus snaps up O'Toole's take on Brexit

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[ The Bookseller | 2019-11-15 11:49:56 UTC ]
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Hearst Connecticut Media Investigates Boys & Girls Club of America

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[ Editor & Publisher | 2019-11-15 08:00:25 UTC ]
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The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union

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[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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Faber takes on debut from 'fantastic new talent' Una Mannion

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[ The Bookseller | 2019-11-12 10:30:21 UTC ]
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Canongate signs Katyal's take on Trump impeachment

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[ The Bookseller | 2019-11-10 23:55:14 UTC ]
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Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move

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[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
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[ The Bookseller | 2019-11-07 01:16:54 UTC ]
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What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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