Great audience data is the key to the marketing kingdom. That’s why Conde Nast just bought big data outfit 1010data in a deal that lets the high-end publisher plant a flag in the tech world. But even mid-sized publishers know their data is gold – and that they’ve got to have the capacities to handle it right if they’re going to compete with the giants in the people-based marketing game. How can a not-Conde get from here to there? Use this four-step plan to ensure your clients’ precious ad spend brings maximum results and repeat IOs. Sponsor content by D360. The post Spinning data into gold: How smaller publishers can compete with the Condés appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-10-07 00:00:00 UTC ]
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'An unacceptable restriction on authors’ livelihoods' No publisher would agree, at an author’s request, to forgo publishing another author’s book on a particular subject. So why should an author assume a similar obligation? But it happens all the time. Of all the contract-reform issues... Continue reading at The Bookseller
[ The Bookseller | 2015-08-29 00:00:00 UTC ]
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Thursday in October heralds book industry’s major assault on the Christmas marketThe nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year.Or it might... Continue reading at The Guardian
[ The Guardian | 2015-08-14 00:00:00 UTC ]
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Kadokawa Shoten is a well-established Japanese publisher of books, Mangas and Manga magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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China Publishing Group Corporation (CPG) is a large-scale trade and professional publishing group covering print and digital publishing, copyright transactions, and book import and export with publication as its core business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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China South Publishing & Media Co. Ltd. was established in 2008 to operate the publishing businesses owned by Hunan Publishing Investment Holding Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Relx Group is a provider of information solutions for professionals in many industries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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With £58 million in sales and 5% of the UK book market in 2014, self-publishing is gaining further acceptance with readers, reports Nielsen. The post Nielsen: Self-Publishing Now More Like Traditional Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
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At BookExpo America, China Publishers Magazine offered this special report on Chinese publishing, including key players and international opportunities. The post Special Report on Chinese Publishing from China Publishers Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
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Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday
[ Digiday | 2015-05-18 00:00:00 UTC ]
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The 2015 edition of Publishers' Forum opened Tuesday (27th April) in Berlin with a determined tagline and programming to match: "How to Reconstruct Publishing: Competing Visions, Channels, and Audiences." Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Independent publishing and bookstores that offering indie press books are lone bright spots in an otherwise depressed South Korean publishing landscape. The post Can Independent Publishers Rescue in South Korean Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
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The Guardian reviews the results of a survey that suggests “self-publishing helps women break through the book industry’s glass ceiling.” The post Traditional Publishing is for Men, Self-Publishing is for Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
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Besides sharing years of experience in traditional publishing, the trio of Pat Mulcahy, Philip Turner, and Joan Hilty have other things in common. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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In a letter, attorneys for the publishers claim that new sanctions violate federal law and the First Amendment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
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As Bill Eerdmans, Jr. steps down as president and publisher of Wm. B. Eerdmans Publishing, Anita Eerdmans succeeds him, becoming only the third president and publisher in the 103-year-old company’s history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-23 00:00:00 UTC ]
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The UK publishing market led the world in terms of the number of new titles published relative to population size in 2013, as well as in 2013 export revenue, according to new figures from the International Publishing Association (IPA). Continue reading at The Bookseller
[ The Bookseller | 2014-10-20 00:00:00 UTC ]
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Self-publishing pros observed that the self-publishing vs. traditional publishing debate may be moot: it's all publishing. But what you want from it depends on you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-29 00:00:00 UTC ]
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Which authors should you look for from Otava, Finland's largest book publisher? Director Minna Castren lists upcoming books, authors and trends ahead of Frankfurt. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-13 00:00:00 UTC ]
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Leena Majander-Reenpää is the publisher of WSOY, one of the leading Finnish publishers dating back to the 19th century. Find out about the latest authors, bestsellers and digital publishing projects from WSOY. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
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